Articles tagged “bonvoy”

Marriott Homesharing Strategy Is About Guest Loyalty, Not Profits

Marriott Homesharing Strategy Is About Guest Loyalty, Not Profits

Dennis Schaal, Skift

Some hotel chains, such as Marriott, feel they have no choice but to get into homesharing. Marriott is trying to turn it into a loyalty play to keep its customers engaged with the brand.

1 month ago

Marriott and Southwest Airlines Top Annual Loyalty Awards

Marriott and Southwest Airlines Top Annual Loyalty Awards

Grant Martin, Skift

Despite a rocky integration with Starwood Preferred Guest, Marriott performed well in this year’s loyalty rankings. Southwest Airlines, meanwhile, continued its reliable drumbeat of dominance.

3 months ago

Marriott Loyalty Critics Launch New Bonvoyed Activist Campaign

Marriott Loyalty Critics Launch New Bonvoyed Activist Campaign

Grant Martin, Skift

It's rare that loyalty program members get worked up enough to create their own activist campaign. They usually just bolt. That Marriott's members have done so is a testament to how loyal some of its customers want to remain.

4 months ago

How Marriott Plans to Supercharge Growth Starting With 1,700 New Hotels in 3 Years

How Marriott Plans to Supercharge Growth Starting With 1,700 New Hotels in 3 Years

Deanna Ting, Skift

Marriott says you really can have it all when it comes to a hotel company — both scale and quality. But can you really do that without sacrificing one for the other? Guess we'll find out over the next three years.

4 months ago

Activist Marriott Loyalty Members Launch Campaign to Air Complaints

Activist Marriott Loyalty Members Launch Campaign to Air Complaints

Grant Martin, Skift

The Bonvoyed campaign is certainly the most ostentatious attempt at drawing attention to Marriott’s latent IT issues. If it’s not careful, however, bonvoyed.com may face the same fate as United’s blocked customer activist website, untied.com.

4 months ago

Marriott’s New Marketing Campaign Aims to Make Bonvoy a Thing

Marriott’s New Marketing Campaign Aims to Make Bonvoy a Thing

Deanna Ting, Skift

We can just imagine what some befuddled viewers of the Oscars were thinking Sunday night, but here are a few guesses: Uhhh, what does Bonvoy mean? Bon Voy ... age? Also, stop trying to make Bonvoy happen.

5 months ago

Accor Rebrands and Launches a New Loyalty Program

Accor Rebrands and Launches a New Loyalty Program

Raini Hamdi, Skift

Accor's Sebastien Bazin is less keen about acquisitions these days. Instead, he is looking at Accor internally and aims to fix the chain's rather dismal loyalty program. Sports, dining, and entertainment are key experiences that the new loyalty program will address.

5 months ago