Articles tagged “bonvoy”

Tourism’s Healing Ways in Japan Show the Flip Side to the Travel Backlash

Tourism’s Healing Ways in Japan Show the Flip Side to the Travel Backlash

Raini Hamdi, Skift

Tourism is key to the revival of Japan’s marginal villages, in the process unlocking not only precious living cultures and traditions but people’s sanities.

4 days ago

Marriott Continues Bonvoy Push Through Tech Hiccups and Growth

Marriott Continues Bonvoy Push Through Tech Hiccups and Growth

Grant Martin, Skift

If anyone was hoping to see change on the horizon for Marriott's Bonvoy program, which has suffered its fair share of integration and IT issues, it doesn't seem to be on the road map. At Skift Global Forum in New York City, Marriott's chief financial officer practically doubled down on its future.

4 months ago

Why Marriott’s New Dynamic Pricing May Not Leave Bonvoy Members Joyous

Why Marriott’s New Dynamic Pricing May Not Leave Bonvoy Members Joyous

Grant Martin, Skift

Marriott's new pricing structure will help it better control inventory during high and low seasons — but as a result, some travelers may find it harder to find deals on their favorite vacation properties.

5 months ago

Marriott to Introduce Dynamic Pricing for Bonvoy Award Bookings

Marriott to Introduce Dynamic Pricing for Bonvoy Award Bookings

Grant Martin, Skift

Marriott's new dynamic pricing will make award nights more expensive for those who can only travel during peak season. Those with some flexibility in their schedules, however, may be in for a treat.

5 months ago

Marriott’s Alibaba Joint Venture in China Is Part of Its Direct-Booking Strategy

Marriott’s Alibaba Joint Venture in China Is Part of Its Direct-Booking Strategy

Dennis Schaal, Skift

Marriott could do a lot worse than tying its fortunes in China to the e-commerce juggernaut Alibaba. Rest assured that this won't be the last big partnership for Marriott in the country. These are, after all, early days.

6 months ago

Marriott Homesharing Strategy Is About Guest Loyalty, Not Profits

Marriott Homesharing Strategy Is About Guest Loyalty, Not Profits

Dennis Schaal, Skift

Some hotel chains, such as Marriott, feel they have no choice but to get into homesharing. Marriott is trying to turn it into a loyalty play to keep its customers engaged with the brand.

8 months ago

Marriott and Southwest Airlines Top Annual Loyalty Awards

Marriott and Southwest Airlines Top Annual Loyalty Awards

Grant Martin, Skift

Despite a rocky integration with Starwood Preferred Guest, Marriott performed well in this year’s loyalty rankings. Southwest Airlines, meanwhile, continued its reliable drumbeat of dominance.

9 months ago

Marriott Loyalty Critics Launch New Bonvoyed Activist Campaign

Marriott Loyalty Critics Launch New Bonvoyed Activist Campaign

Grant Martin, Skift

It's rare that loyalty program members get worked up enough to create their own activist campaign. They usually just bolt. That Marriott's members have done so is a testament to how loyal some of its customers want to remain.

10 months ago

How Marriott Plans to Supercharge Growth Starting With 1,700 New Hotels in 3 Years

How Marriott Plans to Supercharge Growth Starting With 1,700 New Hotels in 3 Years

Deanna Ting, Skift

Marriott says you really can have it all when it comes to a hotel company — both scale and quality. But can you really do that without sacrificing one for the other? Guess we'll find out over the next three years.

11 months ago

Activist Marriott Loyalty Members Launch Campaign to Air Complaints

Activist Marriott Loyalty Members Launch Campaign to Air Complaints

Grant Martin, Skift

The Bonvoyed campaign is certainly the most ostentatious attempt at drawing attention to Marriott’s latent IT issues. If it’s not careful, however, bonvoyed.com may face the same fate as United’s blocked customer activist website, untied.com.

11 months ago

Marriott’s New Marketing Campaign Aims to Make Bonvoy a Thing

Marriott’s New Marketing Campaign Aims to Make Bonvoy a Thing

Deanna Ting, Skift

We can just imagine what some befuddled viewers of the Oscars were thinking Sunday night, but here are a few guesses: Uhhh, what does Bonvoy mean? Bon Voy ... age? Also, stop trying to make Bonvoy happen.

11 months ago

Accor Rebrands and Launches a New Loyalty Program

Accor Rebrands and Launches a New Loyalty Program

Raini Hamdi, Skift

Accor's Sebastien Bazin is less keen about acquisitions these days. Instead, he is looking at Accor internally and aims to fix the chain's rather dismal loyalty program. Sports, dining, and entertainment are key experiences that the new loyalty program will address.

11 months ago