Articles tagged “audience”

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New Study Looks into the British Traveler’s Path To Purchase

New Study Looks into the British Traveler’s Path To Purchase

Expedia Media Solutions + Skift

Why would a traveler research hotels and flights to Hong Kong, but end up booking a trip to New York City? How much time does a traveler spend researching before deciding on a destination or booking a trip? Where do travelers seek inspiration?

4 years ago

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How Marketers Are Using Video to Influence Travel Decisions

How Marketers Are Using Video to Influence Travel Decisions

Expedia Media Solutions + Skift

Digital video is one of the most effective ways to captivate an audience. As ad products evolve to make digital video more interactive and audiences more targetable, travel brands need to rethink their content mix to stay relevant. To learn more, download the e-book here.

4 years ago