Grant Martin, Skift
Silvercar's new loyalty program is a good incentive for both current and prospective customers to try out the service. It also may be a shot in the arm to a plateauing company.
2 months ago
Samantha Shankman, Skift
The success of this, and all brand partnerships, is dependent on a synergistic approach to luxury whether that be sleek and understated or bold and brash. We expect to see more cross-industry partnerships emerge as brands wrestle for the attention and trust of the new luxury consumer.
2 years ago
Christoph Rauwald, Bloomberg
Silvercar has core devotees, especially younger car renters, but it's far from a household name. We'll see if Audi tries to scale the business or keeps it small.
3 years ago
Bloomberg
The race is on for auto manufacturers and car rental companies to adapt to on-demand ride-sharing and other mobile services. Audi is the latest carmaker to get involved although China could turn out to be a tough market to break into.
3 years ago
Christoph Rauwald, Bloomberg
Uber will get the maps it needs from Microsoft, and the automakers will get a backbone for autonomous cars. Get ready for transportation to change radically in next to no time at all.
4 years ago
