Articles tagged “asae”

The Association Industry Wants to Change How Conventions Drive New Business

The Association Industry Wants to Change How Conventions Drive New Business

Greg Oates, Skift

The trade association sector needs something like the Xperience Design Project to pivot how organizations develop new business and engage their members better at industry events.

3 years ago

Trade Association Events Enter the 21st Century — Meetings Innovation Report

Trade Association Events Enter the 21st Century — Meetings Innovation Report

Greg Oates, Skift

The big trade associations are realizing they need to dramatically shake things up at their live events if they want to remain relevant to Millennials, or anyone for that matter.

3 years ago