Articles tagged “airline marketing”

Airlines

IndiGo Partners With Malaysia Airlines – India Report

International expansion is a crucial part of IndiGo's 2030 vision. It is placing strong emphasis on codeshare agreements to achieve this goal.

Bulbul Dhawan | 2 weeks ago

IndiGo Partners With Malaysia Airlines – India Report

Media and PR

United Airlines Makes Major Advertising Comeback in 2022

United’s optimistic, holistic approach to branding underpins a shift in aviation marketing towards more positive and inclusive messaging that’s aligned with the market forces finally blowing in airlines’ favor.

Samantha Shankman, Skift | 1 year ago

United Airlines Makes Major Advertising Comeback in 2022

News Blog

Emirates Calls Travelers to ‘Fly Better’ With Its Gerry The Goose Campaign

After Hollywood celebrities Jennifer Anniston and Chris Hemsworth, Gerry the Goose is winging it as the newest brand ambassador for Dubai-based carrier Emirates. The brand campaign featuring Gerry, a Canadian goose, will run in 25 countries for one month, starting August 30. As part of its 'Fly Better' campaign, Emirates said it "is inviting customers…

Peden Doma Bhutia | 2 years ago

Travel Technology

Could Airlines Sell Travel Better by Offering Playlists of Recommendations?

The future of selling flights won't look exactly like this. But Ricardo Pilon's ideas are helpfully provocative and may help the industry innovate.

Sean O'Neill | 2 years ago

Could Airlines Sell Travel Better by Offering Playlists of Recommendations?
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Airlines

Skift Loyalty and Subscription Summit: Rethinking Traveler Loyalty for a Post-Vaccine World

In this Skift Loyalty and Subscription Summit video, we hear from Jeanne Jones, vice president of Community and Customer marketing at Amperity, and Elliott Pesut, director of marketing at Alaska Airlines, to learn more about how they’re thinking about loyalty and customer data as air travel comes back to life in a post-vaccine world.

Amperity + Skift | 3 years ago

Skift Loyalty and Subscription Summit: Rethinking Traveler Loyalty for a Post-Vaccine World

Media and PR

Hotel Marketers Prepare for the Death of Tracking Cookies

You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn't long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. So what's a hotel marketer to do?

Sean O'Neill, Skift | 4 years ago

Hotel Marketers Prepare for the Death of Tracking Cookies

Airlines

A Russian Airline Is Delivering Its Meals to Grounded Travelers Nostalgic for In-Flight Food

We're travel obsessives, but we don't miss airplane food. That said, we congratulate Ural Airlines on finding a way to make a few people smile with this marketing gimmick.

Gabrielle Tétrault-Farber, Reuters | 4 years ago

A Russian Airline Is Delivering Its Meals to Grounded Travelers Nostalgic for In-Flight Food

Airlines

Alaska Air Looks Beyond Discounting With New Creative Ways to Sell Fares

At the typical airline, revenue managers take themselves very seriously. They don't like to do anything that could dilute their numbers. It's nice to see Alaska taking a fresh approach.

Brian Sumers, Skift | 4 years ago

Alaska Air Looks Beyond Discounting With New Creative Ways to Sell Fares

Airlines

American Airlines Feels Vindicated in Its Second Try at Direct Distribution

American Airlines has moved away from its earlier belligerence to navigate a cooperative path with distribution middlemen. The airline appears to be making a lot more gains this time around.

Sean O'Neill, Skift | 6 years ago

American Airlines Feels Vindicated in Its Second Try at Direct Distribution
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Airlines

New Skift Report: A New Formula for Airline Success

In our newest report, we investigate the potential of customized offer creation to transform the airline industry’s approach to marketing and revenue management.

Amadeus Airlines + Skift | 6 years ago

New Skift Report: A New Formula for Airline Success