Articles tagged “airline loyalty”

Mergers and Acquisitions

Private Equity Backs Travel Upgrade Startup Plusgrade to Do Acquisitions

Expect more travel tech companies to mimic Plusgrade and get private equity backing to be able to do the acquisitions they need to grow during the recovery.

Private Equity Backs Travel Upgrade Startup Plusgrade to Do Acquisitions

Online Travel

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Lufthansa's test partnership may or may not work out. But what's certain is that all major travel rewards programs have broad opportunities to use their customer databases in ways that luxury retailers such as Aston Martin and Omega will actually like.

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Airlines

How Travel Loyalty Programs Cost the Environment: New Skift Research

Travel loyalty programs really are frequency programs. As frequency is directly linked to emissions in travel, how can travel companies find environmentally friendly ways to reward its most valuable customers?

How Travel Loyalty Programs Cost the Environment: New Skift Research

Airline Weekly

How Long Will Airlines Continue to Extend Loyalty Perks?

How Long Will Airlines Continue to Extend Loyalty Perks?
Free Read

Online Travel

How Alaska Airlines and Amperity Are Partnering to Rethink Loyalty for a Post-Vaccine World

Traveler loyalty is no longer strictly limited to miles or points earned and redeemed. Instead, loyalty is now based on a much bigger and more holistic picture: how engaged the customer is with the brand, the depth of the relationship built, and the customer’s lifetime value.

How Alaska Airlines and Amperity Are Partnering to Rethink Loyalty for a Post-Vaccine World

Airlines

Loyalty Goes Both Ways in a Pandemic When Airlines Exit Markets

Many global airlines have reduced long-haul flights or exited markets altogether due to the pandemic, but more often than not their loyalty points have an expiration date. Now is a really good time for airlines to put customers first and adjust their valuable currency — or risk losing their loyalty.

Loyalty Goes Both Ways in a Pandemic When Airlines Exit Markets

Airlines

Inside Air Canada’s Complicated Effort to Resurrect a Loyalty Program

Air Canada relaunches its Aeroplan program on November 8. But are loyalty programs still relevant amid a global pandemic? An airline executive says they are. We tend to think he's right.

Inside Air Canada’s Complicated Effort to Resurrect a Loyalty Program

Airlines

How Delta Looks to Leverage Rewards From Its Own Frequent Flyer Program

Delta Air Lines needs cash. Its SkyMiles program is one of its only remaining profitable assets. The airline is being smart in using it to secure new funding.

How Delta Looks to Leverage Rewards From Its Own Frequent Flyer Program

Airlines

Spirit Airlines Looks to Its Loyalty Program for Fresh Cash

For low-cost-carriers, loyalty programs often have been an afterthought. That's why Spirit's isn't worth much, compared to legacy carrier schemes.

Spirit Airlines Looks to Its Loyalty Program for Fresh Cash

Airlines

Travel Blogs Rode Credit Card Referrals Wave: What Comes Next?

If you wanted to make money in travel media in the past decade, credit card referral revenue was the best bet. But now that stream has dried up. Will it return?

Travel Blogs Rode Credit Card Referrals Wave: What Comes Next?

Airlines

How Fraudsters Bilked American Airlines and Citibank in Frequent Flyer Schemes

Airlines have complete control over their frequent flyer programs. They can take your miles for nearly any reason. It is probably not a good idea to try to defraud them.

How Fraudsters Bilked American Airlines and Citibank in Frequent Flyer Schemes

Airlines

How Is United Airlines’ Loyalty Program Worth $22 Billion?

United opened some of the books for its MileagePlus program. It's a highly lucrative operation, based mainly on sales of miles to third parties, including credit card companies.

How Is United Airlines’ Loyalty Program Worth $22 Billion?