affluent traveler Archives

Tourism

U.S. Affluent Traveler Trends 2019: New Skift Research

The spending power of U.S. affluent travelers makes them an attractive target market. In this report, we look at how their attitudes, behaviors, and values have changed over time, and how they vary based on income level, age, and whether or not they have children.

Meghan Carty, Skift Research | 5 years ago

Hotels

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Consumer sentiment towards the majority of hotel loyalty programs has been improving over the past five years and the breadth of programs is also growing, but the path to real customer loyalty isn't that simple.

Rebecca Stone, Skift Research | 6 years ago

Hotels

New Skift Research Report: What Works Best in Hospitality Loyalty Programs

Despite numerous enhancements and considerable growth in hotel loyalty programs, opinions on the effectiveness and value of these programs vary widely among consumers and hotel owners. Our latest report evaluates these differing perspectives and offers hotel companies ways to navigate the challenging road to real customer loyalty.

Rebecca Stone, Skift Research | 6 years ago

Luxury

New Skift Research Survey Shows the Complexity of Affluent Travelers

Affluent travelers are often targeted by travel brands due to their huge spending power. Making assumptions about this segment based purely on their high incomes, however, is likely to be a mistake.

Meghan Carty, Skift Research | 6 years ago