Articles tagged “accorhotels”

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Executive Q&A: Steven Taylor, Accor’s Chief Marketing Officer, on the Brand’s Approach to Design

Executive Q&A: Steven Taylor, Accor’s Chief Marketing Officer, on the Brand’s Approach to Design

Accor Group + Skift

Design touches every aspect of our lives, so the idea that it impacts every corner of the hospitality industry should come as no surprise. For the Accor Group, design serves a bigger purpose than just looking aesthetically pleasing.

2 months ago

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Executive Q&A: Why Hospitality Leads the Future of Design

Executive Q&A: Why Hospitality Leads the Future of Design

Accor Group + Skift

There has been a fair amount of industry discussion about how the leading travel and hospitality brands are thinking about design today. But how should the industry evolve to be prepared for future shifts? Why does design matter at all, and why should it matter for travel and hospitality?

3 months ago

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Executive Q&A: MGallery Hotel Collection Proves the Power of Storytelling in Luxury Hospitality

Executive Q&A: MGallery Hotel Collection Proves the Power of Storytelling in Luxury Hospitality

Accor Group + Skift

The definition of high-end hospitality has evolved over the last few years and has taken on different meanings to different audiences. At the MGallery Hotel Collection, this means finding inspiring ways to engage global explorers while carefully balancing the brand’s approach to storytelling, history, and aesthetics.

3 months ago

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New Skift Report: The Transformative Role of Design in Hospitality

New Skift Report: The Transformative Role of Design in Hospitality

Accor Group + Skift

Today, we know better than to treat design like a last-minute top coat on a finished project. Instead, design must become an integral part of how hospitality brands do business, how they interact with consumers, and how they leave their mark on the world.

4 months ago

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Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Accor Group + Skift

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

4 months ago

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How Accor Developed a Unique Digital Ecosystem to Best Serve Its Hotel Owners

How Accor Developed a Unique Digital Ecosystem to Best Serve Its Hotel Owners

Accor Group + Skift

Hotel groups are constantly developing new digital initiatives to improve the experiences of their hotel guests. Accor believes that the experiences of the hotel owners they work with are just as important.

4 months ago

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Accor Plans to Make Wojo Europe’s Largest Co-Working Brand by 2022

Accor Plans to Make Wojo Europe’s Largest Co-Working Brand by 2022

Accor Group + Skift

Accor’s investment in the co-working economy shows a growing need for hospitality brands to diversify the experiences they offer their customers and for co-working spaces to evolve.

5 months ago

Is Accor the Next Starwood? What’s Next for Hotel Mergers

Is Accor the Next Starwood? What’s Next for Hotel Mergers

Deanna Ting, Skift

Accor as a takeover target? Stranger things have happened. (Anbang, anyone?) No matter what transpires in hospitality going forward, though, it's clear that consolidation is here to stay.

6 months ago

Co-Living and Co-Working Are Gimmicks, Declares 25hours Hotels CEO

Co-Living and Co-Working Are Gimmicks, Declares 25hours Hotels CEO

Deanna Ting, Skift

What’s most interesting about this boutique lifestyle hotel brand is its willingness to take risks and to continually experiment, but not if that means following the pack.

6 months ago

Singapore’s Iconic Raffles Hotel Is Adding a Co-Working Space

Singapore’s Iconic Raffles Hotel Is Adding a Co-Working Space

Katrina Nicholas, Bloomberg

Co-working is entering the hotel space more and more, and even going luxe when the historic Raffles Hotel in Singapore reopens later this year, just as we predicted last year.

6 months ago

Accor Launches New Loyalty Program and 8 Other Hospitality Trends This Week

Accor Launches New Loyalty Program and 8 Other Hospitality Trends This Week

Isaac Carey, Skift

This week in hospitality, Accor undergoes a rebrand, Oyo and Yahoo partner up for home rentals in Japan, and Best Western buys luxury brand WorldHotels.

7 months ago

Hotels Finally Embrace Homesharing: Now What?

Hotels Finally Embrace Homesharing: Now What?

Deanna Ting, Skift

Just as challenging as it is for Airbnb to offer more hotel-like options, it seems in some ways even more daunting for hotel companies to start offering more Airbnb-like accommodations.

9 months ago