Claire Ballentine, Bloomberg
Well over a hundred years since it began, the Orient Express is still synonymous with mystique and luxury. As a branding exercise, it makes perfect sense for Accor to capitalize on that in a stationary hotel setting.
9 months ago
Accor Group + Skift
Design touches every aspect of our lives, so the idea that it impacts every corner of the hospitality industry should come as no surprise. For the Accor Group, design serves a bigger purpose than just looking aesthetically pleasing.
12 months ago
Accor Group + Skift
There has been a fair amount of industry discussion about how the leading travel and hospitality brands are thinking about design today. But how should the industry evolve to be prepared for future shifts? Why does design matter at all, and why should it matter for travel and hospitality?
1 year ago
Accor Group + Skift
The definition of high-end hospitality has evolved over the last few years and has taken on different meanings to different audiences. At the MGallery Hotel Collection, this means finding inspiring ways to engage global explorers while carefully balancing the brand’s approach to storytelling, history, and aesthetics.
1 year ago
Accor Group + Skift
Today, we know better than to treat design like a last-minute top coat on a finished project. Instead, design must become an integral part of how hospitality brands do business, how they interact with consumers, and how they leave their mark on the world.
1 year ago
Accor Group + Skift
Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.
1 year ago
Accor Group + Skift
Hotel groups are constantly developing new digital initiatives to improve the experiences of their hotel guests. Accor believes that the experiences of the hotel owners they work with are just as important.
1 year ago
Accor Group + Skift
Accor’s investment in the co-working economy shows a growing need for hospitality brands to diversify the experiences they offer their customers and for co-working spaces to evolve.
1 year ago
Deanna Ting, Skift
Accor as a takeover target? Stranger things have happened. (Anbang, anyone?) No matter what transpires in hospitality going forward, though, it's clear that consolidation is here to stay.
1 year ago
Deanna Ting, Skift
What’s most interesting about this boutique lifestyle hotel brand is its willingness to take risks and to continually experiment, but not if that means following the pack.
1 year ago
Katrina Nicholas, Bloomberg
Co-working is entering the hotel space more and more, and even going luxe when the historic Raffles Hotel in Singapore reopens later this year, just as we predicted last year.
1 year ago
Isaac Carey, Skift
This week in hospitality, Accor undergoes a rebrand, Oyo and Yahoo partner up for home rentals in Japan, and Best Western buys luxury brand WorldHotels.
1 year ago
