Sponsored Content Guidelines

Overview
Sponsored Content is a collaborative effort between your company and Skift, providing our audience with interesting insights while creating brand awareness for your company. Skift’s content studio will help you craft your messaging to make sure your content is on point and optimized for the best overall performance for the campaign.

How We Work Together
We want to build content collaboratively from ideation to execution and simplify the editing process as best we can. We do not blindly accept articles from sponsors — we work together from the beginning. What we need to get started:

  • Potential Topics
  • Brief summary/Research/Links to further reading
  • Intended audience/industry

From there, Skift will review and hone in on specific story angles to help your brand align with the Skift voice.

After you approve the topics, we’ll provide you with a detailed project timeline, including the dates you’ll receive rough drafts, when feedback is due, etc.

For each article, we’ll need you to provide the following 7-10 days before publishing date:

  • 1024x683px Hi-res feature image (interesting, editorial-style image — avoid boring stock photos)
  • URLS/Links

CONTENT STANDARDS + BEST PRACTICES

Skift’s Audience
It’s important to keep Skift’s audience and voice in mind when preparing content. Our audience consists of travel industry pros: executive decision makers, managers, thought leaders and influencers in travel and hospitality. They’re strategists, technologists and marketers interested in learning about the future of travel and getting insights that help them at their own businesses.

Skift Voice & Content
Skift is defining the future of travel. That mindset is reflected in our editorial content, and is something we extend to our sponsored content as well. We hold all of our content to a high standard and value our readers, which is why we’ll work with you to perfect the messaging of your campaign.

Content
Things that work: storytelling narratives, broad range topics, lists, real life examples/case studies
Things that don’t: industry insider jargon, overly statistical/data filled reports, press releases

Headlines
Things that work: pithy, punchy to the point
Things that don’t work: dry, long, technical

BOTTOM LINE: TELL A STORY THAT RESONATES WITH THE SKIFT AUDIENCE!

Disclaimer
Skift reserves the right to reject materials that do not comply with our content standards and technical specifications.