Travel Tripper

When Modern Web Design Gets in the Way of Conversions

Travel Tripper + Skift

The balance between design and functionality have been causing trouble for some hotel booking websites in recent redesigns, read below to learn about the top mistakes to avoid.

2 years ago

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How Hotels Can Take ‘Big Data’ Beyond the Buzzword

Travel Tripper + Skift

Hotels need to start using the data they're collecting to make smart and personalized marketing decisions in order to stand out from the competition.

2 years ago

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Will Unbundled Amenities be the Future for Budget Hotels?

Travel Tripper + Skift

Mid-range hotels are taking a page out of the airline industry's book, unbundling amenities and allowing customers to only pay for the products and services they actually want. Could this "pick and pay" tactic change the way budget hotels do business?

3 years ago

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Four Big Mistakes Hotels Make With International PPC Marketing

Travel Tripper + Skift

For hotel marketers reaching customers around the globe, not every campaign works abroad. From translation issues to single-channel reliance, here are four PPC marketing mistakes for hotels to avoid.

3 years ago

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Hotel Vs. Brand Websites: SEO Friends or Foes?

Travel Tripper + Skift

With the rising demand from today’s travelers for unique experiences, hotel brands are investing heavily in custom content for their individual properties online. Rather than competing for search ranking, hotels and brands now need to figure out how to work together in order to maximize their marketing efforts.

3 years ago

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Paradox of Choice: Do Too Many Options Kill Conversion Rate?

Travel Tripper + Skift

Consumers are faced with more options during travel booking than ever before, a near overwhelming amount that can be cause to abandon purchases. Smart travel marketers are finding that reducing choices actually increases conversions.

3 years ago

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Will Rethinking Metasearch Increase Direct Bookings for Hotels?

Travel Tripper + Skift

As hotels seek to increase their direct bookings, the time has come to rethink the way to approach metasearch.

3 years ago