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The Value of Staying Independent in an Increasingly Soft Branded World

The Value of Staying Independent in an Increasingly Soft Branded World

TravelClick + Skift

Despite the appeal of the soft brand model, independent and boutique hotels will always be key players in the market.

1 week ago

Sponsored
New Insights Deck: Soft Brands — Weighing the Risks, Rewards, and Realities

New Insights Deck: Soft Brands — Weighing the Risks, Rewards, and Realities

TravelClick + Skift

The soft brand model has benefits for large hotel chains. But is it equally beneficial for independent hotel owners?

2 months ago