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How Independent Hotels are Reimagining Loyalty Programs

How Independent Hotels are Reimagining Loyalty Programs

TravelClick + Skift

Independent hotels don’t have the global resources of major chains when it comes to building traditional guest loyalty programs. But independent hoteliers are pushing the envelope and finding creative ways to reward loyal guests and guests who book direct.

4 months ago

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The Value of Staying Independent in an Increasingly Soft Branded World

The Value of Staying Independent in an Increasingly Soft Branded World

TravelClick + Skift

Despite the appeal of the soft brand model, independent and boutique hotels will always be key players in the market.

6 months ago

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New Insights Deck: Soft Brands — Weighing the Risks, Rewards, and Realities

New Insights Deck: Soft Brands — Weighing the Risks, Rewards, and Realities

TravelClick + Skift

The soft brand model has benefits for large hotel chains. But is it equally beneficial for independent hotel owners?

8 months ago