Sojern

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New Report: 7 Digital Advertising Trends for the Travel Industry in 2020

New Report: 7 Digital Advertising Trends for the Travel Industry in 2020

Sojern + Skift

Digital advertising plays a critical role in the travel consumer’s path to purchase. But the strategies, ad formats, and techniques industry marketers use to engage travelers are evolving. In this report, we offer a cheat sheet to the most important trends that will shape travel industry advertising decisions in 2020.

3 months ago

Sponsored
Skift Megatrends Webinar: Everything Is Converging in Hospitality

Skift Megatrends Webinar: Everything Is Converging in Hospitality

Sojern + Skift

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

9 months ago

Sponsored
Personalization in Travel Marketing: Moving Beyond the Buzzword

Personalization in Travel Marketing: Moving Beyond the Buzzword

Sojern + Skift

The concept of “personalization” has been touted by travel marketers so often in the last few years, that most would agree that it’s become a bit overused. It’s time for travel brands to evolve beyond broad-based personalized targeting and get smarter about how they use their data.

11 months ago

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How Hotels Can Drive Revenue by Rethinking the Hotel Package

How Hotels Can Drive Revenue by Rethinking the Hotel Package

Sojern + Skift

Turns out the packages a hotel offers at booking can be a deciding factor in consumers choosing a destination.

3 years ago

Sponsored
Mastering Mobile Bookings: 4 Do’s and Don’ts for Hotels

Mastering Mobile Bookings: 4 Do’s and Don’ts for Hotels

Sojern + Skift

Mobile is predicted to overtake desktop for online travel bookings; below are four tips for hotels to stay current in the ever-changing, mobile-first, booking environment.

3 years ago

Sponsored
The Rise of the Last-Minute Booker

The Rise of the Last-Minute Booker

Sojern + Skift

Last minute bookings are becoming more-and-more prominent for US travelers. Download Sojern’s 2015 Hotel Insights Report to learn more about how this trend is affecting the travel industry.

4 years ago

Sponsored
Free Report: The State of Hotel Search and Bookings

Free Report: The State of Hotel Search and Bookings

Sojern + Skift

Consumers are spending more time looking for hotels than for flights. Download Sojern's free report to learn more about the timing issues that are unique to hoteliers.

4 years ago