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Skift Global Forum 2019: How Mastercard Is Rethinking Loyalty and Innovating with Big Data

Skift Global Forum 2019: How Mastercard Is Rethinking Loyalty and Innovating with Big Data

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Travel brands are using sophisticated data tools and novel customer acquisition strategies to boost revenues and foster deeper engagement with their consumers, according to the latest findings from Mastercard’s data services team.

2 weeks ago

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Skift Global Forum 2019: How American Express Is Improving Customer Experience with a Focus on Meaningful Moments

Skift Global Forum 2019: How American Express Is Improving Customer Experience with a Focus on Meaningful Moments

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Consumers are so overwhelmed by choice these days, they sometimes simply give up on travel plans altogether. Brands like American Express Travel are hoping to end that lamentable state of affairs by combining old-school service with new technological tools that make the complete “customer journey” both high tech and high touch.

1 month ago

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Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

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Marriott has launched a new tech platform that empowers its more than 700,000 associates worldwide to provide high-touch, personalized service at scale. Turns out if you take care of your people, they’ll do an even better job of caring for guests.

1 month ago

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Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

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Artificial intelligence was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about the true power of AI in the travel industry, which will pail machine-powered automation with smart insights to create more meaningful relationships with customers.

1 month ago

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Skift Global Forum Video: How Attribute-Based Selling Works for Hotels

Skift Global Forum Video: How Attribute-Based Selling Works for Hotels

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Hotel merchandising and distribution were hot topics at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about attribute-based selling, a strategy that helps hotels better align customer needs with property amenities during the booking process.

1 month ago

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Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

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Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy.

1 month ago

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Skift Tech Forum Video: Why Payment Strategy is Key to Travel’s Frictionless Future

Skift Tech Forum Video: Why Payment Strategy is Key to Travel’s Frictionless Future

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A smart payments strategy sits at the heart of any successful travel business. But too many companies take this hidden infrastructure for granted in their decision-making. In this conversation with executives from Visa, we get a better sense of the evolving role that payments technology plays in today’s frictionless travel experience.

4 months ago

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Skift Tech Forum Video: Loyalty Rewarded — Using Personalization to Deliver a More Human Customer Experience

Skift Tech Forum Video: Loyalty Rewarded — Using Personalization to Deliver a More Human Customer Experience

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There’s no question that customer and company definitions of loyalty are undergoing a fundamental shift in the travel industry, with personalized products and experiences playing an ever-more important role. In this session from Skift Tech Forum 2019 we learn more about how the concept of loyalty will evolve in the years ahead.

4 months ago

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Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization

Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization

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The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.

4 months ago

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Skift Tech Forum Video: Navigating the Challenges of Digital Transformation in Travel

Skift Tech Forum Video: Navigating the Challenges of Digital Transformation in Travel

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By now, the concept of digital transformation is well-known to those in the travel industry. But the simplicity of the term belies the complexity of the strategies needed to complete the process successfully. In this conversation with Deloitte from the 2019 Skift Tech Forum we learn more about how those in the travel industry can successfully achieve their digital transformation goals.

4 months ago

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Skift Forum Asia Video: Quantum Leadership as the Catalyst and Enabler for Transformational Wellness

Skift Forum Asia Video: Quantum Leadership as the Catalyst and Enabler for Transformational Wellness

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Wellness may be booming, but there’s still plenty of opportunity to do something new, said Octave Institute founder Fred Tsao. His holistic vision, based around the idea of Quantum Leadership, could become a new model for the sector.

5 months ago

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Skift Forum Asia Video: Build Lasting Relationships Using Customer Feedback

Skift Forum Asia Video: Build Lasting Relationships Using Customer Feedback

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In an era of “big data,” it’s easy to overlook the fact that meeting planner feedback is one of the most powerful tools that hospitality companies can use to drive repeat business and boost event revenue.

5 months ago