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Skiftx Original
Skift Tech Forum Video: Why Payment Strategy is Key to Travel’s Frictionless Future

Skift Tech Forum Video: Why Payment Strategy is Key to Travel’s Frictionless Future

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A smart payments strategy sits at the heart of any successful travel business. But too many companies take this hidden infrastructure for granted in their decision-making. In this conversation with executives from Visa, we get a better sense of the evolving role that payments technology plays in today’s frictionless travel experience.

2 months ago

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Skift Tech Forum Video: Loyalty Rewarded — Using Personalization to Deliver a More Human Customer Experience

Skift Tech Forum Video: Loyalty Rewarded — Using Personalization to Deliver a More Human Customer Experience

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There’s no question that customer and company definitions of loyalty are undergoing a fundamental shift in the travel industry, with personalized products and experiences playing an ever-more important role. In this session from Skift Tech Forum 2019 we learn more about how the concept of loyalty will evolve in the years ahead.

2 months ago

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Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization

Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization

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The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.

2 months ago

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Skift Tech Forum Video: Navigating the Challenges of Digital Transformation in Travel

Skift Tech Forum Video: Navigating the Challenges of Digital Transformation in Travel

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By now, the concept of digital transformation is well-known to those in the travel industry. But the simplicity of the term belies the complexity of the strategies needed to complete the process successfully. In this conversation with Deloitte from the 2019 Skift Tech Forum we learn more about how those in the travel industry can successfully achieve their digital transformation goals.

2 months ago

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Skift Forum Asia Video: Quantum Leadership as the Catalyst and Enabler for Transformational Wellness

Skift Forum Asia Video: Quantum Leadership as the Catalyst and Enabler for Transformational Wellness

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Wellness may be booming, but there’s still plenty of opportunity to do something new, said Octave Institute founder Fred Tsao. His holistic vision, based around the idea of Quantum Leadership, could become a new model for the sector.

3 months ago

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Skift Forum Asia Video: Build Lasting Relationships Using Customer Feedback

Skift Forum Asia Video: Build Lasting Relationships Using Customer Feedback

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In an era of “big data,” it’s easy to overlook the fact that meeting planner feedback is one of the most powerful tools that hospitality companies can use to drive repeat business and boost event revenue.

3 months ago

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Skift Forum Asia Video: How APAC is Transforming the Global Payments Landscape

Skift Forum Asia Video: How APAC is Transforming the Global Payments Landscape

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Mobile payments are already commonplace in parts of Asia — China particularly — but as travelers adopt these tools, travel companies will need both local expertise and deep technological capabilities to make sure their guests can pay when and how they like.

3 months ago

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Skift Forum Europe Video: AI and Personalization – The Next Stage in Travel Marketing

Skift Forum Europe Video: AI and Personalization – The Next Stage in Travel Marketing

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Artificial intelligence was a hot topic at this year’s Skift Forum Europe in London. In this video recap from the event, we learn more about how Tinyclues is helping travel brands like Thomas Cook use AI to deliver more personalized shopping and buying experiences to customers at scale.

4 months ago

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Skift Forum Europe Video: How Radisson Hotel Group is Charting a New Course to Great Experiences

Skift Forum Europe Video: How Radisson Hotel Group is Charting a New Course to Great Experiences

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Today’s travel industry marketers face an increasingly complicated path to reach and influence their customers. In this video recap of a conversation from Skift Forum Europe 2019, we hear how Accenture and Radisson Hotel Group are helping tackle some of these challenges.

4 months ago

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Skift Forum Europe Video: Quantifying the Hotel Brand Experience With AI

Skift Forum Europe Video: Quantifying the Hotel Brand Experience With AI

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Artificial intelligence was a hot topic at this year’s Skift Forum Europe in London. In this video recap from the event, we learn more about how Travelsify is using AI to help unlock unexpected insights about hotels and their brands hidden within customer review data.

4 months ago

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Skift Global Forum Recap: How Airlines Can Maximize the Results of Ancillary Merchandising

Skift Global Forum Recap: How Airlines Can Maximize the Results of Ancillary Merchandising

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Airlines have reaped huge rewards in recent years from sales of ancillary products. But as we discovered during this Skift Global Forum panel, their future success is by no means assured. Airlines will need to learn to think more like retailers, using what they know about customers to deliver the right products and services that meet passengers’ constantly changing needs.

9 months ago

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How Mastercard Is Upping the Travel Industry’s Data Game

How Mastercard Is Upping the Travel Industry’s Data Game

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Combining their insights on consumer spending trends and strong connections to vendors around the world, Mastercard has the unparalleled ability to help companies across the travel landscape harness insights and embrace challenges to enhance their businesses.

9 months ago