MediaAlpha

Sponsored
How Real-Time, Transparent Bidding Can Fix a Broken Travel Search Ecosystem

How Real-Time, Transparent Bidding Can Fix a Broken Travel Search Ecosystem

MediaAlpha + Skift

Travel comparison advertising, which typically operates in an opaque marketplace, is all too often inefficient for travel publishers and advertisers. Bringing real-time, transparent bidding into the fold can help solve for this.

2 weeks ago

Sponsored
CEO Interview: The Need for Transparency in Travel Search Advertising

CEO Interview: The Need for Transparency in Travel Search Advertising

MediaAlpha + Skift

The word “transparency” is one of those buzzwords that ad networks love to throw around –– but most traditional networks still operate in a black box that makes smart media buying difficult for travel brands. MediaAlpha wants to fix this.

4 months ago