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How New York City Became one of the Top Destinations on Chinese Social Media

How New York City Became one of the Top Destinations on Chinese Social Media

Mailman X + Skift

China’s social media market can be tough to crack for destination marketers based overseas. But the success of NYC & Company, the city’s official DMO, has shown that data-driven insights are key to creating a digital strategy that resonates with Chinese outbound travelers.

4 weeks ago

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Destinations Need to Go Beyond the Website to Reach Chinese Travelers

Destinations Need to Go Beyond the Website to Reach Chinese Travelers

Mailman X + Skift

Traditional websites are becoming a thing of the past in China as mobile, social, and peer-to-peer networks dominate the country’s digital ecosystem. Destinations looking to reach Chinese outbound travelers throughout the customer journey should take note.

4 months ago

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Winning Over Today’s Chinese Travelers Means Harnessing the Power of Digital

Winning Over Today’s Chinese Travelers Means Harnessing the Power of Digital

Mailman X + Skift

The number of Chinese passport holders is expected to double by 2020, and digital and social media fuel the decisions they make. Destinations looking to attract this valuable group of travelers need to get fully on board with digital to grab their attention.

5 months ago