Local Measure

Sponsored
Threats Facing Hotel Food and Beverage Intensify

Threats Facing Hotel Food and Beverage Intensify

Local Measure + Skift

Between travelers' increasingly prioritizing local culinary experiences, and the emergence of F&B disruptors, hotels have a lot to combat in an already challenging environment. Hotels need better data on local customers’ tastes in order to succeed.

1 year ago

Sponsored
Points Schemes Not Enough to Drive Hotel Loyalty

Points Schemes Not Enough to Drive Hotel Loyalty

Local Measure + Skift

It’s becoming increasingly apparent that points alone cannot drive brand loyalty. Loyalty is a result of deeper interaction with consumers — and brands who want to succeed will need to transform the way they understand and engage with visitors at their physical venues in the digital realm.

1 year ago