Koddi

Sponsored
Executive Q&A: Why Travel Brands Need to Look Beyond the Big Trends For Planning in 2019

Executive Q&A: Why Travel Brands Need to Look Beyond the Big Trends For Planning in 2019

Koddi + Skift

Travel brands love a good trend projection, but is chasing trends the best business strategy? According to Koddi president and co-founder Nicholas Ward, the devil is in the data.

2 years ago

Sponsored
How Travel Marketers Can Make the Most of Global Cultural Events

How Travel Marketers Can Make the Most of Global Cultural Events

Koddi + Skift

Global events can cause huge spikes in hotel bookings. To make the most of the next World Cup or Coachella, travel advertisers must cultivate their attention to detail and learn to plan for predictable trends.

2 years ago