Intent Media + Skift
In the age of smarter segmentation and targeting, utilitarian and comparison shopping ads no longer have to impact conversions.
2 years ago
Travel brands can learn two things from Google's recent moves: brands are the new king of search, and personalized site experiences include ads.
Don't get caught on the defensive - lines between transactional and on-site media revenues are blurring.
There’s $2 billion of opportunity for travel brands that give cross-shopping customers what they want - even when they’re not ready to buy.
