Intent Media

Sponsored
How Online Travel Can Find the Middle Ground Between Ads and Booking

How Online Travel Can Find the Middle Ground Between Ads and Booking

Intent Media + Skift

In the age of smarter segmentation and targeting, utilitarian and comparison shopping ads no longer have to impact conversions.

2 years ago

Sponsored
Search Isn’t Just on Search Engines Anymore, and Google Knows It

Search Isn’t Just on Search Engines Anymore, and Google Knows It

Intent Media + Skift

Travel brands can learn two things from Google's recent moves: brands are the new king of search, and personalized site experiences include ads.

2 years ago

Sponsored
Focusing Only on Conversions is a Big Mistake for Travel Sites

Focusing Only on Conversions is a Big Mistake for Travel Sites

Intent Media + Skift

Don't get caught on the defensive - lines between transactional and on-site media revenues are blurring.

2 years ago

Sponsored
How Savvy Travel Brands Embrace Comparison Shopping

How Savvy Travel Brands Embrace Comparison Shopping

Intent Media + Skift

There’s $2 billion of opportunity for travel brands that give cross-shopping customers what they want - even when they’re not ready to buy.

3 years ago