Epsilon + Skift
The average consumer is enrolled in 18 loyalty programs, so brands looking to create true, meaningful engagement in the future need to simplify and amplify their offers to remain relevant.
5 months ago
Epsilon + Skift
It takes a lot of interconnected technology to power personalization efforts for travel brands. In this post, Epsilon offers a practical guide to getting started.
3 years ago
Epsilon + Skift
As the travel industry becomes increasingly infatuated with personalization, it’s become all too clear that consumers are not one-dimensional beings. Smart marketing leaders are diving deeper than surface-level segmentation of their customer-base, peeling back layer after layer to reveal the complex nature of the modern consumer.
3 years ago
Epsilon + Skift
Driving personalization in the digital environment is challenging, but it’s vital in order to keep up with travelers’ demands for mobility.
3 years ago