Epsilon

Sponsored
Skift Webinar: Understanding Today’s Traveler — Closing the Industry’s Gap in Customer Knowledge

Skift Webinar: Understanding Today’s Traveler — Closing the Industry’s Gap in Customer Knowledge

Epsilon + Skift

It’s never been more critical for brands in the travel industry to understand their customers’ online habits. But getting a clear picture of these habits is difficult. In this webinar, Skift was joined by experts from Epsilon to discuss the growing potential of identity resolution to help solve this dilemma.

3 months ago

Sponsored
Loyalty 2.0: From Incentivizing Transactions to Creating Value

Loyalty 2.0: From Incentivizing Transactions to Creating Value

Epsilon + Skift

The average consumer is enrolled in 18 loyalty programs, so brands looking to create true, meaningful engagement in the future need to simplify and amplify their offers to remain relevant.

1 year ago

Sponsored
An Inside Look at the Tools Making Personalization a Reality

An Inside Look at the Tools Making Personalization a Reality

Epsilon + Skift

It takes a lot of interconnected technology to power personalization efforts for travel brands. In this post, Epsilon offers a practical guide to getting started.

3 years ago

Sponsored
A Brief Look at the Online Behavior of Travel Consumers

A Brief Look at the Online Behavior of Travel Consumers

Epsilon + Skift

As the travel industry becomes increasingly infatuated with personalization, it’s become all too clear that consumers are not one-dimensional beings. Smart marketing leaders are diving deeper than surface-level segmentation of their customer-base, peeling back layer after layer to reveal the complex nature of the modern consumer.

3 years ago

Sponsored
The Link Between Travel Booking and Personalized Messaging

The Link Between Travel Booking and Personalized Messaging

Epsilon + Skift

Driving personalization in the digital environment is challenging, but it’s vital in order to keep up with travelers’ demands for mobility.

4 years ago