Epsilon

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An Inside Look at the Tools Making Personalization a Reality

An Inside Look at the Tools Making Personalization a Reality

Epsilon + Skift

It takes a lot of interconnected technology to power personalization efforts for travel brands. In this post, Epsilon offers a practical guide to getting started.

1 year ago

Sponsored
A Brief Look at the Online Behavior of Travel Consumers

A Brief Look at the Online Behavior of Travel Consumers

Epsilon + Skift

As the travel industry becomes increasingly infatuated with personalization, it’s become all too clear that consumers are not one-dimensional beings. Smart marketing leaders are diving deeper than surface-level segmentation of their customer-base, peeling back layer after layer to reveal the complex nature of the modern consumer.

1 year ago

Sponsored
The Link Between Travel Booking and Personalized Messaging

The Link Between Travel Booking and Personalized Messaging

Epsilon + Skift

Driving personalization in the digital environment is challenging, but it’s vital in order to keep up with travelers’ demands for mobility.

2 years ago