Epsilon + Skift
It takes a lot of interconnected technology to power personalization efforts for travel brands. In this post, Epsilon offers a practical guide to getting started.
2 years ago
Epsilon + Skift
As the travel industry becomes increasingly infatuated with personalization, it’s become all too clear that consumers are not one-dimensional beings. Smart marketing leaders are diving deeper than surface-level segmentation of their customer-base, peeling back layer after layer to reveal the complex nature of the modern consumer.
2 years ago
Epsilon + Skift
Driving personalization in the digital environment is challenging, but it’s vital in order to keep up with travelers’ demands for mobility.
2 years ago