Criteo

Sponsored
Evolving the Online Travel Advertising Playbook for a New Era

Evolving the Online Travel Advertising Playbook for a New Era

Criteo + Skift

Digital advertising is an essential component of the online travel industry. But now, with business as usual disrupted by Covid-19, this tried and true playbook needs a refresh. In this video from Skift’s recent online travel summit, we learn how online travel companies are adapting their digital ad strategy for this period of uncertainty.

2 months ago

Sponsored
Skift Online Travel Summit Preview: Evolving the OTA Advertising Playbook for a New Era

Skift Online Travel Summit Preview: Evolving the OTA Advertising Playbook for a New Era

Criteo + Skift

Online travel agencies, like many other sectors of the travel industry, have been hard hit by the effects of Covid-19. In this preview for our upcoming Skift Online Travel Summit on July 23rd, we speak with Criteo’s Lisardo Ruiz about the surprising role that smart advertising strategies will play in helping put OTAs on the path to recovery.

3 months ago

Sponsored
How Hotels Can Help Drive Direct Bookings in 2018

How Hotels Can Help Drive Direct Bookings in 2018

Criteo + Skift

For hotels looking to drive direct bookings, simply offering more competitive pricing or better loyalty programs is no longer enough to compete with online travel agencies.

3 years ago

Sponsored
The Future of Cross-Device Tracking and How it Will Change Everything

The Future of Cross-Device Tracking and How it Will Change Everything

Criteo + Skift

Imagine a marketing ecosystem in which you’re able to collect data at every single touchpoint of an individual’s travel planning journey. This trend report brings visibility into the market, shedding insight on best practices and opportunities for innovation.

4 years ago

Sponsored
Free Report: Cross-Device Tracking: Hyperbole Vs. Reality

Free Report: Cross-Device Tracking: Hyperbole Vs. Reality

Criteo + Skift

Building a cross-device audience picture in the travel industry is tougher than it seems. This trend report brings visibility into the market, shedding insight into the best practices and opportunities for innovation. Download your FREE report!

4 years ago