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Accor Group

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Hotels

Executive Q&A: MGallery Hotel Collection Proves the Power of Storytelling in Luxury Hospitality

The definition of high-end hospitality has evolved over the last few years and has taken on different meanings to different audiences. At the MGallery Hotel Collection, this means finding inspiring ways to engage global explorers while carefully balancing the brand’s approach to storytelling, history, and aesthetics.

Accor Group + Skift | 5 years ago

Executive Q&A: MGallery Hotel Collection Proves the Power of Storytelling in Luxury Hospitality
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Hotels

New Skift Report: The Transformative Role of Design in Hospitality

Today, we know better than to treat design like a last-minute top coat on a finished project. Instead, design must become an integral part of how hospitality brands do business, how they interact with consumers, and how they leave their mark on the world.

Accor Group + Skift | 5 years ago

New Skift Report: The Transformative Role of Design in Hospitality
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Hotels

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

Accor Group + Skift | 5 years ago

Executive Q&A: Sofitel Redefines What It Means to Be a French Luxury Brand
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Hotels

How Accor Developed a Unique Digital Ecosystem to Best Serve Its Hotel Owners

Hotel groups are constantly developing new digital initiatives to improve the experiences of their hotel guests. Accor believes that the experiences of the hotel owners they work with are just as important.

Accor Group + Skift | 5 years ago

How Accor Developed a Unique Digital Ecosystem to Best Serve Its Hotel Owners
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Hotels

Accor Plans to Make Wojo Europe’s Largest Co-Working Brand by 2022

Accor’s investment in the co-working economy shows a growing need for hospitality brands to diversify the experiences they offer their customers and for co-working spaces to evolve.

Accor Group + Skift | 5 years ago

Accor Plans to Make Wojo Europe’s Largest Co-Working Brand by 2022
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Hotels

Skift Webinar: Shaping the Hospitality Experience of the Future

Today's hospitality brands have an opportunity to play a much bigger role in the lives of consumers, extending their business beyond the hotel room and delivering experiences that help guests as they live, work, and play. How will hotel brands like Accor adapt their strategy to succeed in this new environment? Register now to view the recording.

Accor Group + Skift | 5 years ago

Skift Webinar: Shaping the Hospitality Experience of the Future
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Hotels

Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand

In the past, economy hotels have often been constrained in terms of the designs, experiences, and personalized offerings they could provide guests. But ibis is taking steps to prove that economy brands can compete when it comes to experiential offerings.

Accor Group + Skift | 5 years ago

Executive Q&A: How ibis Is Making Moves to Become an Experiential Brand
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Hotels

CEO Interview: Franck Gervais of AccorHotels Europe, on What European Hospitality Looks Like Today

Europe’s appetite for cutting-edge design, community-driven approaches, and contemporary food and beverage concepts is constantly evolving. Hotel brands, developers, and other leaders in the industry should take note.

Accor Group + Skift | 5 years ago

CEO Interview: Franck Gervais of AccorHotels Europe, on What European Hospitality Looks Like Today
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Food and Drink

CEO Interview: How AccorHotels Is Rethinking Its Food and Beverage Strategy

From the simplest inn to the fanciest five-star resort, hotels are adding food and beverage concepts to their amenity offerings. Not only are these designed to make money, but they’re expected to attract locals and create social media buzz.

Accor Group + Skift | 5 years ago

CEO Interview: How AccorHotels Is Rethinking Its Food and Beverage Strategy
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Hotels

New Skift Report: European Hospitality’s Creative Renaissance

If you want to predict what the international hotel scene will look like in 10 years, it’s probably wise to focus on what’s happening in Europe right now.

Accor Group + Skift | 6 years ago

New Skift Report: European Hospitality’s Creative Renaissance