Accenture Interactive

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Moving Beyond Demographics: Data Drives the Future of Travel Advertising

Moving Beyond Demographics: Data Drives the Future of Travel Advertising

Accenture Interactive + Skift

The world is awash in data, but as consumer skepticism about Big Tech is on the rise, travel brands need to rethink the way they use information to generate hyper-relevant offers. The winners will hit the right mix of helpfulness and relevance, evolving beyond personalization to forge even deeper and more meaningful relationships with consumers.

2 weeks ago