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SkiftUX

The Future of Airplane Seat Reclining or Not

The really good news is that, while Premium passengers drive profits, Economy passengers are growing. That passenger growth can lead to positive changes in future Economy cabin design.

11 months ago

Passengers Don’t Make Rational Judgments, Which is Good News for Branding Experts

Traditional full-service airlines are an endangered species in the skies, and have been for decades, as industry consolidation proves. But a passenger perception gap still threatens the business. The legacy airlines remaining must focus on better brand definition to improve passenger satisfaction, if they are to survive.

11 months ago

How to Solve Hate Selling in Travel in 4 Simple Steps

Fees aren't all bad, but all fees can be made to seem bad by poor positioning, communication, and presentation.

11 months ago

Icelandair’s New In-Flight Wi-Fi Study Is a Thing of Beauty

Yes, it’s a gently skewed sales tool for Icelandair. Of course, it is! But it’s still gorgeous. We hope it will inspire other airlines to go make a better one. They can start right now.

11 months ago

6 Insights From Vueling’s CEO on Running the Contrarian Low-Cost Carrier

Vueling has pushed the technology envelope in the airline industry, benefiting not only its European customers but airline passengers around the world. That it's not done innovating yet is a very exciting thing for tomorrow's passenger experience.

1 year ago

Ryanair CMO Is Looking to Tinder for Digital Inspiration

Jacobs' enthusiasm for digital is that of the recently converted. Considering the very basic functionality of Ryanair's website and apps in the past, and hearing hints of what is in store for the upcoming launch, it will be a significant leap forward for the airline.

1 year ago

Technology Giving Growing Asian Airports an Edge Over Older Rivals

Technology promises to improve the passenger experience around the world, with projects ongoing in every region, but dramatic growth in Asia makes it the perfect testing ground for cutting-edge programs.

1 year ago

KLM’s New App Wants to Know You Better Than You Know Yourself

Some suggest there are too many airline and airport apps. Maybe yes. But with its easy bookings functionality, this new KLM app is a keeper.

1 year ago

United Tries to Sharpen Tech Strategy to Improve Bond with Passengers

United hopes that consistent information sharing and mobile digital services will improve its relationship with passengers. They can't hurt, but this doesn't even begin to address United's core problems, which are leadership and competence.

1 year ago

Star Alliance CEO Says There Too Many Airline and Airport Apps

We expect any sharing would be limited to alliances for now, and even that would be partial data exchange.

1 year ago

Boeing Looks to Bathrooms for More Space to Fit in Seats

Sounds like a crappy idea to us.

1 year ago

6 Innovative In-Flight Technologies Keeping Passengers Distracted

Hybrid IFE/wIFE and “hand-me-down” mixed installations are where we’re headed industry-wide for video entertainment, but—some apps aside—the always-reliable in-flight magazine will continue to enjoy pride of place in the seat pocket in front of you.

1 year ago