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SkiftDesign

Video: Experience Design and Behavior Science in Travel

The joy of a journey partially comes through the anticipation of what will happen and travel brands have a real opportunity to connect deeper with customers by tapping into this.

10 months ago

3 Ways Airlines Can Use Wasted Cargo Space to Improve the Passenger Experience

The extra room in cargo could be used to fit more passenger luggage (airlines make a nice profit from that) but most already travel with enough baggage. New ways to structure the cabin, using lost space in the hold to improve the passenger experience, would be most welcome.

10 months ago

New Vertical Cabin Design Stacks Passengers to Increase Room in Economy

Vertical seat design (3D) offers a way to make more passengers happy than horizontal lay-out alone can accomplish. It’s unfamiliar. It’s odd-looking. That makes it a little bit scary, to some. But, after 100 years of flight, perhaps it’s time for a radical change in direction.

10 months ago

Cabin Design Can Make Passengers Love Flying Again Says Boeing

Studies show that passengers’ sense of pleasure onboard is driven by a combination of cabin architecture, lighting, and the various cabin services available. People who feel better as a result of improvements in holistic cabin design will feel better even when other cabin elements, such as seat type and seat lay-out, are identical to those on aircraft which might otherwise rate lower.

10 months ago

Latest Cathay Pacific Lounge Focuses on At-Home Comforts

By avoiding abrupt changes, and ensuring a consistent design, at all customer touch-points, Cathay Pacific demonstrates the inherent value and long-life of a carefully curated brand. It is that consistency that makes Cathay's at-home-on-the-road passenger experience authentic.

11 months ago

The Future of Airplane Seat Reclining or Not

The really good news is that, while Premium passengers drive profits, Economy passengers are growing. That passenger growth can lead to positive changes in future Economy cabin design.

11 months ago

Hawaiian Air’s New Premium Cabin Gets Lie-Flat Seats and More Room

It's a beautiful seat that will be popular with passengers. It's also both classy and smart of Hawaiian to give new suppliers a chance to earn their business, at a time when larger industry suppliers are overwhelmed by orders.

11 months ago

Finnair Brings Us One Step Closer to the Future of Long-Haul Flight

Finnair becomes the latest airline to take advantage of the passenger experience features of the A350, with a Nordic design appeal. It is an enlightened vision for the future of flying.

12 months ago

Heathrow Reveals a Vision for Its Third Runway Expansion

Heathrow has managed to function as a major international hub despite its runway limitations. But future passenger growth means it will need to expand, if it is to hold a leadership position both in Europe and around the world.

12 months ago

The Disruptive Airline Concept That Puts Passengers First

Coming up with fresh ideas in aviation takes guts. Sometimes your guts are cut out, and handed back to you on a nicely compartmentalized in-flight meal tray. But there's no stopping some people.

12 months ago

The Airline That Designed an Airport to Improve the Passenger Experience

Not many airlines have the luxury of designing an entire airport around their brand, but there is a lot airlines can do to design a seamless ground experience for their passengers nonetheless.

1 year ago

Ryanair Surprises Again With New Crew Uniforms That Have Class

The flight attendants’ bright yellow coats can do double duty as a safety feature on the tarmac.

1 year ago