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Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Jeremy Kressman, Skift

Between their digital advertising tools and deep knowledge of consumers, there's virtually no tech company on earth (other than Google) that can match Facebook and Instagram. The launch of Instagram's new "Stories" feature should make advertising competitor Snapchat very afraid.

4 months ago

Carnival’s Wearable Tech Program — Digital Marketing News This Week

Carnival’s Wearable Tech Program — Digital Marketing News This Week

Jeremy Kressman, Skift

Wearable technology offers plenty of upsides for travel brands. But it also involves lots of complex, behind-the-scenes moving pieces to make it run smoothly. Assuming they can pull off the logistics, Carnival's Ocean Medallion program seems like a good move both for passengers and the company's bottom line.

5 months ago

The Future of Smart Airports — Digital Travel Marketing This Week

The Future of Smart Airports — Digital Travel Marketing This Week

Jeremy Kressman, Skift

Given how much time we all spend at airports, it's a sector of the travel industry that's ripe for technology innovation and disruption.

5 months ago

The Ad Blocking Dilemma for Travel Brands — Digital Travel Marketing News

The Ad Blocking Dilemma for Travel Brands — Digital Travel Marketing News

Jeremy Kressman, Skift

Love it or hate it, the online travel industry would arguably not exist without the promotional firepower generated by paid digital advertising. As more online consumers choose to avoid this advertising using ad blocking tools, it's raising some difficult questions about how travel companies should proceed.

5 months ago

China’s Mapping Boom — Digital Travel Marketing News

China’s Mapping Boom — Digital Travel Marketing News

Jeremy Kressman, Skift

Location-based marketing is the future of the travel industry. The companies (like Google, Apple and Baidu) that control access to location data via map applications will hold a huge competitive advantage over competitors.

6 months ago

More Travel Brands Give Cyber Monday a Shot — Digital Marketing News

More Travel Brands Give Cyber Monday a Shot — Digital Marketing News

Jeremy Kressman, Skift

The travel industry was among the earliest pioneers of online commerce. As Cyber Monday grows in importance for online retailers, it's only natural that more travel marketers are looking to capitalize on all the deal-making.

6 months ago

What Airbnb Trips Means for Airlines — Digital Marketing News This Week

What Airbnb Trips Means for Airlines — Digital Marketing News This Week

Jeremy Kressman, Skift

For now, Airbnb Trips is mostly a threat to the tours and activities sector. But it's not much of a stretch to imagine the service evolving into a full-blown online travel agency in the near future.

6 months ago

Cracking the Travel Booking Code — Digital Marketing News

Cracking the Travel Booking Code — Digital Marketing News

Jeremy Kressman, Skift

Search advertising continues to dominate travel ad budgets because it's extremely effective at converting shoppers into buyers. But new research on travelers' "path to purchase" suggests travel marketers should question this assumption, finding that earlier stages of the booking process may be equally influential.

6 months ago

The Evolution of the Like Button — Digital Marketing News This Week

The Evolution of the Like Button — Digital Marketing News This Week

Jeremy Kressmann, Skift

"Like" buttons could be the solution for hotels, airlines, and other types of travel companies eager to gather guest feedback during the trip. Consumers are already accustomed to the idea, so it is definitely worth further testing.

6 months ago

Travel’s Social Commerce Future — Digital Marketing News This Week

Travel’s Social Commerce Future — Digital Marketing News This Week

Jeremy Kressmann, Skift

Whether we're discussing Instagram or conversational "chat bots," more travel brands seem to be experimenting with ways to make online commerce more social. The question is, do consumers want that too?

7 months ago

Understanding Travelers’ Cross-Device Habits — Digital Marketing News This Week

Understanding Travelers’ Cross-Device Habits — Digital Marketing News This Week

Jeremy Kressman, Skift

Cross-device marketing remains a complicated, but necessary, task for today's travel marketers. Thankfully, there are more tools and better methods available to do it than ever before.

7 months ago

The Changing Habits of China’s Millennial Travelers — Digital Marketing News This Week

The Changing Habits of China’s Millennial Travelers — Digital Marketing News This Week

Jeremy Kressmann, Skift

There are 400 million Chinese millennials. For any marketer still not convinced that China is the future of the travel industry, there are now 400 million reasons to change your mind.

7 months ago