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IPO-Bound Trivago Is Growing Fast Because of Its Massive Marketing Spend

IPO-Bound Trivago Is Growing Fast Because of Its Massive Marketing Spend

Dennis Schaal, Skift

If Expedia is successful in turning its Trivago hotel-metasearch unit into a public company in 2016, it would be the second time Expedia has monetized an asset in such a way in five years. Expedia shareholders made a ton of money when Expedia spun out TripAdvisor in 2011.

4 months ago

The Airport Beacon Revolution – Digital Marketing News This Week

The Airport Beacon Revolution – Digital Marketing News This Week

Jeremy Kressman, Skift

Proximity-based "beacon" technology is a transformative technology relatively few people know about. It's already revolutionizing the retail sector, and now airports are seeing the benefits too.

4 months ago

Travel Brands Struggle With Mobile Advertising – Digital Marketing News This Week

Travel Brands Struggle With Mobile Advertising – Digital Marketing News This Week

Jeremy Kressman, Skift

Many travel marketers struggle to find mobile ad formats that mobile users will watch or click on. That’s a big problem for travel brands and the advertising industry.

4 months ago

Designing Flight Search for Mobile — Digital Marketing News This Week

Designing Flight Search for Mobile — Digital Marketing News This Week

Jeremy Kressman, Skift

Flight searches have never really "worked" on mobile. There's simply too much detail involved with purchases to make it worthwhile. Virgin America's new mobile search interface hopes to change that.

4 months ago

Rethinking the Airport Brand – Digital Marketing News This Week

Rethinking the Airport Brand – Digital Marketing News This Week

While there are exceptions to the rule, the majority of U.S. airports are in sad shape. As more executives behind these critical transit hubs now realize, badly needed renovations aren't just about aesthetics: They're also good for business.

5 months ago

Asia to Pass North America in Travel Sales – Digital Marketing News This Week

Asia to Pass North America in Travel Sales – Digital Marketing News This Week

Asia-Pacific is expected to replace North America as the world's biggest online travel market next year. If your travel business operates online, it's time to take a good, hard, look at your Asia-Pacific strategy.

5 months ago

The Instagram Photo That Launched a Travel Brand – Digital Marketing News This Week

The Instagram Photo That Launched a Travel Brand – Digital Marketing News This Week

Jeremy Kressman, Skift

Instagram is no longer just an "experiment" for the travel industry. The service's most popular content creators and marketers are increasingly turning their posts into big business. Whether that's a good thing for users is another story.

5 months ago

How Travel Brands Thrive in the ‘Expectation Economy’ – Digital Marketing News This Week

How Travel Brands Thrive in the ‘Expectation Economy’ – Digital Marketing News This Week

Jeremy Kressman, Skift

Uber, Lyft, and their rivals aren't just disrupting the taxi industry. The companies have set a new standard of service that all brands in the travel industry are being forced to imitate, whether they're ready or not.

5 months ago

5 Big Travel Winners at Cannes Lions Advertising Awards

5 Big Travel Winners at Cannes Lions Advertising Awards

Jesse Desjardins , Skift

Airbnb has emerged as the leader in travel product. Now it's horning into travel creative, as well.

5 months ago

Airbnb Appeals to Advertisers – Digital Marketing News This Week

Airbnb Appeals to Advertisers – Digital Marketing News This Week

Jeremy Kressman, Skift

Branded Airbnb rooms? As the accommodations-sharing startup faces increasing regulatory scrutiny on its other lines of business, maybe it's not such a crazy idea after all.

5 months ago

The Impact of Sports Tourism – Digital Marketing News This Week

The Impact of Sports Tourism – Digital Marketing News This Week

Jeremy Kressman, Skift

Even if the Rio Olympics isn't going as planned, sports tourism spending is big business. More travel agents and tourism boards seem to be waking up the fact that money is no object when it comes to fans' favorite teams.

6 months ago

Is the App Goldrush Over? – Digital Marketing News This Week

Is the App Goldrush Over? – Digital Marketing News This Week

Jeremy Kressman, Skift

Convincing consumers to download branded travel apps was an uphill battle even when apps on smartphones were still a novelty. Now that the market has reached saturation, it's only going to get more difficult.

6 months ago