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Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Jeremy Kressmann, Skift

Social media players like Facebook and Snapchat have had lots of of success capturing bigger shares of travel marketers' advertising budgets. But if they really want to earn the big money traditionally saved for TV campaigns, they'll need to evolve beyond the "social" label.

3 months ago

Why Do Travelers Share on Social Media? — Digital Marketing News This Week

Why Do Travelers Share on Social Media? — Digital Marketing News This Week

Jeremy Kressman, Skift

Lots of "likes" and "shares" look good in a marketing campaign reports. But did they lead to meaningful actions by the audience? It's time for social media metrics to get more scrutiny from travel marketers.

4 months ago

How to Do Social Customer Service Right — Digital Marketing News This Week

How to Do Social Customer Service Right — Digital Marketing News This Week

Jeremy Kressman, Skift

Social media is becoming big business. If you need proof, just look at American Airlines, which is devoting millions of dollars to making sure travelers say good things about them online.

5 months ago

Travel’s Location Marketing Moment – Digital Marketing This Week

Travel’s Location Marketing Moment – Digital Marketing This Week

Jeremy Kressman, Skift

There's billions of location-specific insights hidden inside travelers' Instagram photos, Tweets and TripAdvisor reviews. All travel marketers need to do is "connect the dots."

5 months ago

Why ‘Live Like a Local’ Marketing Is a Slap in the Face of Most Travelers

Why ‘Live Like a Local’ Marketing Is a Slap in the Face of Most Travelers

Matt Stiker, Skift

Marketing the benefits of "living like a local" avoids the reality that most visitors live like a tourist — and that's not a bad thing.

5 months ago

IPO-Bound Trivago Is Growing Fast Because of Its Massive Marketing Spend

IPO-Bound Trivago Is Growing Fast Because of Its Massive Marketing Spend

Dennis Schaal, Skift

If Expedia is successful in turning its Trivago hotel-metasearch unit into a public company in 2016, it would be the second time Expedia has monetized an asset in such a way in five years. Expedia shareholders made a ton of money when Expedia spun out TripAdvisor in 2011.

5 months ago

The Airport Beacon Revolution – Digital Marketing News This Week

The Airport Beacon Revolution – Digital Marketing News This Week

Jeremy Kressman, Skift

Proximity-based "beacon" technology is a transformative technology relatively few people know about. It's already revolutionizing the retail sector, and now airports are seeing the benefits too.

5 months ago

Travel Brands Struggle With Mobile Advertising – Digital Marketing News This Week

Travel Brands Struggle With Mobile Advertising – Digital Marketing News This Week

Jeremy Kressman, Skift

Many travel marketers struggle to find mobile ad formats that mobile users will watch or click on. That’s a big problem for travel brands and the advertising industry.

5 months ago

Designing Flight Search for Mobile — Digital Marketing News This Week

Designing Flight Search for Mobile — Digital Marketing News This Week

Jeremy Kressman, Skift

Flight searches have never really "worked" on mobile. There's simply too much detail involved with purchases to make it worthwhile. Virgin America's new mobile search interface hopes to change that.

6 months ago

Rethinking the Airport Brand – Digital Marketing News This Week

Rethinking the Airport Brand – Digital Marketing News This Week

While there are exceptions to the rule, the majority of U.S. airports are in sad shape. As more executives behind these critical transit hubs now realize, badly needed renovations aren't just about aesthetics: They're also good for business.

6 months ago

Asia to Pass North America in Travel Sales – Digital Marketing News This Week

Asia to Pass North America in Travel Sales – Digital Marketing News This Week

Asia-Pacific is expected to replace North America as the world's biggest online travel market next year. If your travel business operates online, it's time to take a good, hard, look at your Asia-Pacific strategy.

6 months ago

The Instagram Photo That Launched a Travel Brand – Digital Marketing News This Week

The Instagram Photo That Launched a Travel Brand – Digital Marketing News This Week

Jeremy Kressman, Skift

Instagram is no longer just an "experiment" for the travel industry. The service's most popular content creators and marketers are increasingly turning their posts into big business. Whether that's a good thing for users is another story.

6 months ago