As companies as wide-ranging as the railroad industry to Facebook have realized, if you control the infrastructure other companies need to deliver their products, you win. As many travel brands now realize, APIs are that infrastructure for the internet.
Travel brands have been chomping at the bit for a "book now" button in Instagram. With this new ad product, they're one step closer to finding out a real ROI from the Instagram strategies.
Fliers consistently rave about the perks and convenience of airlines like Porter. But the sad truth is that more powerful industry competitors and government regulators can make or break the success of upstarts, simply by denying access to key airports or limiting their growth.
Digital payments are big business. It's not just a question of how travelers spend. It's about the market power that comes from knowing how they spend, and other companies' access to that information.
Airbnb's new user-generated city guides feature suggests the company has aspirations that extend well beyond the hospitality and accommodations-sharing sector. Companies like Yelp and TripAdvisor are likely watching this new move with interest.
Luxury travel marketing is at an interesting crossroads, as consumers' attitudes and spending adjusts to more uncertain times. Will luxury marketers' shift towards experiences over "things" be enough to ride out the downturn?
While we like the idea of seeing a travel brand try a new publisher, we're nervous on behalf of Travel Oregon about the sponsored content element. Fingers crossed.
On one hand this could help raise Booking.com's profile in the U.S., which is so much lower than it deserves to be. On the other, a wedding is really when most people should turn to a travel agent (trust us: personal experience).
Without the added dose of Internet outrage, would Rhode Island's new tourism campaign have been as negatively received? These days Destination marketing is as much about appealing to online audiences as it is about reaching potential visitors.
The response to the rollout demonstrated the sad state of Rhode Island's leadership. Side note: We like the new logo.