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5 Big Travel Winners at Cannes Lions Advertising Awards

Airbnb has emerged as the leader in travel product. Now it's horning into travel creative, as well.

3 months ago

Airbnb Appeals to Advertisers – Digital Marketing News This Week

Branded Airbnb rooms? As the accommodations-sharing startup faces increasing regulatory scrutiny on its other lines of business, maybe it's not such a crazy idea after all.

3 months ago

The Impact of Sports Tourism – Digital Marketing News This Week

Even if the Rio Olympics isn't going as planned, sports tourism spending is big business. More travel agents and tourism boards seem to be waking up the fact that money is no object when it comes to fans' favorite teams.

3 months ago

Is the App Goldrush Over? – Digital Marketing News This Week

Convincing consumers to download branded travel apps was an uphill battle even when apps on smartphones were still a novelty. Now that the market has reached saturation, it's only going to get more difficult.

4 months ago

AI and the Future of Flight Search – Digital Marketing News This Week

Will artificially intelligent flight search tools finally put an end to the ceaseless "what's best time to buy a plane ticket?" questions? We can only hope.

4 months ago

The Travel Industry’s Drone Dilemma – Digital Marketing News This Week

There's obvious safety and privacy reasons to limit widespread use of drones at popular tourist sites. But perhaps there's a way these robotic flying machines, if used responsibly, can still inspire and excite travelers' imaginations.

4 months ago

The Travel Brands That Are Taking Advantage of APIs — Digital Marketing News

As companies as wide-ranging as the railroad industry to Facebook have realized, if you control the infrastructure other companies need to deliver their products, you win. As many travel brands now realize, APIs are that infrastructure for the internet.

4 months ago

Marriott and Trivago Sign on to New Ad Product for Facebook and Instagram

Travel brands have been chomping at the bit for a "book now" button in Instagram. With this new ad product, they're one step closer to finding out a real ROI from the Instagram strategies.

5 months ago

The Rise and Fall of Porter Airlines — Digital Marketing News This Week

Fliers consistently rave about the perks and convenience of airlines like Porter. But the sad truth is that more powerful industry competitors and government regulators can make or break the success of upstarts, simply by denying access to key airports or limiting their growth.

5 months ago

The Battle for the Digital Wallet and More Digital Marketing News This Week

Digital payments are big business. It's not just a question of how travelers spend. It's about the market power that comes from knowing how they spend, and other companies' access to that information.

5 months ago

Airbnb’s Local Commerce Moves and More Digital Marketing News This Week

Airbnb's new user-generated city guides feature suggests the company has aspirations that extend well beyond the hospitality and accommodations-sharing sector. Companies like Yelp and TripAdvisor are likely watching this new move with interest.

5 months ago

Luxury Travel’s New Normal and More Digital Marketing News This Week

Luxury travel marketing is at an interesting crossroads, as consumers' attitudes and spending adjusts to more uncertain times. Will luxury marketers' shift towards experiences over "things" be enough to ride out the downturn?

6 months ago