IPO-Bound Trivago Is Growing Fast Because of Its Massive Marketing Spend
Dennis Schaal, Skift
If Expedia is successful in turning its Trivago hotel-metasearch unit into a public company in 2016, it would be the second time Expedia has monetized an asset in such a way in five years. Expedia shareholders made a ton of money when Expedia spun out TripAdvisor in 2011.
4 months ago