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Airlines are taking cues from sectors outside the travel industry, including dining, wellness, and retail to better target and engage with their passengers. The key to success is delivering personalized messages through the smarter and secure use of customer data, experts said.

During the opening night of Skift Global Forum 2019, we announced the winners of the inaugural Skift Design Awards, the travel industry's recognition of the spaces, services, and initiatives transforming the traveler experience. Discover this year's winners here.

The U.S. territory of Guam is aiming to become the next Sun Valley of travel technology, with a creative forum that brings together tour operators and heavyweights like Airbnb, Booking, and United Airlines. Here’s a closer look at the premiere edition of this innovative summit.

The carrier is deepening its commitment to the U.S. with additional nonstop flights that mark a historic expansion. The new service will give leisure and business travelers crossing the Pacific more options and smoother connections.

The airline retail ecosystem appears to be overcoming the New Distribution Capability-related teething troubles and is finally getting the technical details right. This means that travel agencies can look forward to taking advantage of some real tangible benefits.

These were the 10 biggest deals in travel in 2018. Were they the smartest decisions? We'll know in a few years. Hospitality-related acquisitions dominated our list; the online travel agencies made some big investments, but were absent as big buyers.

Don't you just love those proverbial tuck-in acquisitions? Booking Holdings didn't break the bank for either HotelsCombined ($140 million) or FareHarbor ($250 million). Sometimes making smaller bets is a much smarter strategy than gargantuan deals, but only time will tell.

Municipal city governments have been investing heavily in smart city technologies, but in many different ways. Bloomberg Associates' new research puts forth some best practices to help cities learn how others are using various digital tools to engage locals and visitors effectively.

This is the oral history of Priceline's two deals, the acquisitions of Active Hotels and Bookings B.V., that created Booking.com, and continue to shape the course of online travel and the competitive landscape today. The twin transactions were among the greatest Internet deals of all time, and their lessons are relevant to startups and dealmakers in any industry.

Wow. Not many people will have seen this coming, including, it seems, Norwegian. Adding another brand to IAG's growing portfolio might make strategic sense but it will come at a significant cost.