Skift Wellness

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Buzzy Wellness Beverages Fend Off Brand Copycats

Buzzy Wellness Beverages Fend Off Brand Copycats

Leslie Barrie, Skift

It’s no surprise that companies want to replicate the success of popular wellness beverages like Recess and Oatly. But considering how much brand recognition each of those companies has already built up, it’ll be hard for newcomers to find a way to the top.

3 months ago

Wellness Startups Eye Peloton’s Business Model

Wellness Startups Eye Peloton’s Business Model

Leslie Barrie, Skift

It’s easy to see why companies in the well-being space would want to try and replicate the Peloton business model — it’s been highly lucrative for the streaming fitness company. Whether other brands will see the same success is less clear.

3 months ago

Beverage Brands Get In on Growing ‘Sober Curious’ Movement

Beverage Brands Get In on Growing ‘Sober Curious’ Movement

Laura Powell, Skift

If a bar doesn't serve alcohol, is it really a bar? If a beer doesn't get you buzzed, is it really a beer? As alcohol purveyors and entrepreneurs seek to cash in on the trend of healthy beverages, twists on nonalcoholic adult drinks are popping up everywhere.

3 months ago

How Healthcare’s Gender Bias Created a Booming Wellness Industry

How Healthcare’s Gender Bias Created a Booming Wellness Industry

Laura Powell, Skift

Ask any woman, and she’ll likely tell you she’s been told by a medical doctor, either implicitly or explicitly, that “it’s all in your head.” The medical industry’s tendency to dismiss many of the health concerns of female patients has been a big factor in the rise of the wellness industry.

4 months ago

Diversity Is the New Mission in Wellness

Diversity Is the New Mission in Wellness

Laura Powell, Skift

The world of wellness is filled with overpriced products and services that unfortunately tend to exclude most people, whether racially or socioeconomically. We welcome more companies offering high-quality products that bring underrepresented groups into the picture, even if profits are sacrificed.

4 months ago

Amazon Enters Skincare Industry Armed With Its Algorithm

Amazon Enters Skincare Industry Armed With Its Algorithm

Laura Powell, Skift

Amazon runs on user data. This gives the company the potential to develop its own health and wellness products specifically addressing what consumers are looking for now.

4 months ago

7-Eleven Experiments With Health-Focused Store Concept

7-Eleven Experiments With Health-Focused Store Concept

Laura Powell, Skift

First, it was Whole Foods. Next came your garden-variety grocery stores offering up private-label good-for-you products. And now, even convenience stores like 7-Eleven and Wawa are the latest to jump onto the healthy food bandwagon.

4 months ago

Walgreens and CVS Signal CBD’s Mainstreaming

Walgreens and CVS Signal CBD’s Mainstreaming

Leslie Barrie, Skift

It’s another win for CBD brands, as two major U.S. drugstore chains will now carry hemp-based pain-relief and skincare products. And it’s only a matter of time before each chain expands its offerings.

5 months ago

Wellness Perks Aren’t Just a Draw for Silicon Valley Jobs Anymore

Wellness Perks Aren’t Just a Draw for Silicon Valley Jobs Anymore

Leslie Barrie, Skift

Tech companies aren't the only ones that now offer employee wellness perks. More traditional industries are now getting in on the trend and are finding value in appealing to millennials' desire for work flexibility.

5 months ago

Men Are Spending More to Get Healthy and Brands Want In

Men Are Spending More to Get Healthy and Brands Want In

Leslie Barrie, Skift

Women tend to be the primary demographic in the well-being space, but companies see growth potential in the men’s market, too.

5 months ago

The Rise of Wellness at South by Southwest

The Rise of Wellness at South by Southwest

Leslie Barrie, Skift

The dramatic uptick in companies that want a space at South by Southwest’s Wellness Expo reflects the rise of the industry and shows how brands are increasingly trying to reach this wellness-minded audience.

5 months ago

Bogotá’s Potential in Wellness Tourism Starts With an Amazonian Nut

Bogotá’s Potential in Wellness Tourism Starts With an Amazonian Nut

Rebecca Stone, Skift

The cacay nut is a perfect example of how tourists can directly benefit entire countries simply by buying products for their own wellness in cities like Bogotá that help support poorer regions throughout Colombia. Maybe someday being a tourist will become less about being a foreigner and more about being a better global citizen.

5 months ago