Skift Wellness

Even the Alcohol Industry Attempts a Wellness Makeover

Even the Alcohol Industry Attempts a Wellness Makeover

Leslie Barrie, Skift

It makes sense that the alcohol industry would want in on the wellness movement, considering it’s a sector that has everything to do with lifestyle. But it’s unclear if consumers will get on board with the repositioning or if they’ll just consider it a buzzkill.

5 days ago

Gym Chains Want to Expand Beyond Fitness

Gym Chains Want to Expand Beyond Fitness

Leslie Barrie, Skift

If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.

2 weeks ago

Big Tech Thinks It Can Capitalize on Wellness Travel

Big Tech Thinks It Can Capitalize on Wellness Travel

Leslie Barrie, Skift

There’s a lot of money to be made in wellness travel. Big tech is smartly capitalizing on this growing sector by creating services that cater to travelers with personal well-being in mind, whether they’re slogging through a work trip or enjoying a DNA-based tourism trek.

3 weeks ago

Buzzy Wellness Beverages Fend Off Brand Copycats

Buzzy Wellness Beverages Fend Off Brand Copycats

Leslie Barrie, Skift

It’s no surprise that companies want to replicate the success of popular wellness beverages like Recess and Oatly. But considering how much brand recognition each of those companies has already built up, it’ll be hard for newcomers to find a way to the top.

4 weeks ago

Wellness Startups Eye Peloton’s Business Model

Wellness Startups Eye Peloton’s Business Model

Leslie Barrie, Skift

It’s easy to see why companies in the well-being space would want to try and replicate the Peloton business model — it’s been highly lucrative for the streaming fitness company. Whether other brands will see the same success is less clear.

1 month ago

Beverage Brands Get In on Growing ‘Sober Curious’ Movement

Beverage Brands Get In on Growing ‘Sober Curious’ Movement

Laura Powell, Skift

If a bar doesn't serve alcohol, is it really a bar? If a beer doesn't get you buzzed, is it really a beer? As alcohol purveyors and entrepreneurs seek to cash in on the trend of healthy beverages, twists on nonalcoholic adult drinks are popping up everywhere.

1 month ago

How Healthcare’s Gender Bias Created a Booming Wellness Industry

How Healthcare’s Gender Bias Created a Booming Wellness Industry

Laura Powell, Skift

Ask any woman, and she’ll likely tell you she’s been told by a medical doctor, either implicitly or explicitly, that “it’s all in your head.” The medical industry’s tendency to dismiss many of the health concerns of female patients has been a big factor in the rise of the wellness industry.

2 months ago

Diversity Is the New Mission in Wellness

Diversity Is the New Mission in Wellness

Laura Powell, Skift

The world of wellness is filled with overpriced products and services that unfortunately tend to exclude most people, whether racially or socioeconomically. We welcome more companies offering high-quality products that bring underrepresented groups into the picture, even if profits are sacrificed.

2 months ago

Amazon Enters Skincare Industry Armed With Its Algorithm

Amazon Enters Skincare Industry Armed With Its Algorithm

Laura Powell, Skift

Amazon runs on user data. This gives the company the potential to develop its own health and wellness products specifically addressing what consumers are looking for now.

2 months ago

7-Eleven Experiments With Health-Focused Store Concept

7-Eleven Experiments With Health-Focused Store Concept

Laura Powell, Skift

First, it was Whole Foods. Next came your garden-variety grocery stores offering up private-label good-for-you products. And now, even convenience stores like 7-Eleven and Wawa are the latest to jump onto the healthy food bandwagon.

2 months ago

Walgreens and CVS Signal CBD’s Mainstreaming

Walgreens and CVS Signal CBD’s Mainstreaming

Leslie Barrie, Skift

It’s another win for CBD brands, as two major U.S. drugstore chains will now carry hemp-based pain-relief and skincare products. And it’s only a matter of time before each chain expands its offerings.

3 months ago

Wellness Perks Aren’t Just a Draw for Silicon Valley Jobs Anymore

Wellness Perks Aren’t Just a Draw for Silicon Valley Jobs Anymore

Leslie Barrie, Skift

Tech companies aren't the only ones that now offer employee wellness perks. More traditional industries are now getting in on the trend and are finding value in appealing to millennials' desire for work flexibility.

3 months ago