Skift Cities showcases the evolving role of cities as collision spaces for visitors and locals to share knowledge and co-create diverse global communities.

Through content, reports, and strategic workshops, Skift Cities is a one-stop resource for meeting planners and destination leaders to redefine the visitor experience.

Interested in working with us? EMAIL CITIES@SKIFT.COM

Reports

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Travelers today are increasingly drawn to travel as a form of self-actualization and personal transformation and growth. They want more than a simple visit to a new destination or days spent relaxing on a beach. Instead, the travel they’re seeking is an experience of the world that goes deep — one that changes them in ways they may not even be aware of. With personal growth now a central goal of many travel experiences, brands, companies, and destinations operating in the travel and tourism space can thrive by helping travelers enrich their inner lives as they explore outwardly. Skift identified travel focused on personal fulfillment as one of its 2018 Megatrends, “Personal Fulfillment Is the New Ultimate Luxury.” According to the Megatrend, the evolving wants and needs to travelers in the luxury sect are undergoing a tangible shift. While memorable, bespoke experiences are still important to these travelers — which we’ve seen through the focus on experiential travel over the last decade or so — they’re no longer enough. For luxury travelers, the personal fulfillment and self improvement one gains from an experience now takes precedence. The trend began in the adventure-travel sector and has since become correlated with the luxury segment. But like experiential travel, which is now readily available to travelers outside of the luxury category, the focus on personal fulfillment is also gaining wider traction among travelers in general.
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Skift Trends Report: The Rise of Transformative Travel
More and more meeting planners are looking toward midsize cities to host their programs. Many groups are getting priced out of the larger metropolitan areas as rates for hotel rooms, meeting venues, food and beverage, and other ancillary spend increases incrementally every year. At the same time, midsize cities from Calgary to Stuttgart have undergone sweeping urban revitalization efforts, building up their infrastructure and transportation links. They’ve increased airlift, hotel and venue capacity, and enhanced their visitor experience exponentially. The result of these shifts is that for some destinations, being a midsize city is no longer necessarily a negative for attracting events. Midsize destinations have easily navigable downtown footprints. They often have a unique visitor experience or local vibe that’s not easily duplicated elsewhere. More than anything, midsize cities are more affordable, and local leaders in both the public and private sectors go further out of their way to service groups because they appreciate the business. Today, cities like Portland, Nashville and Bristol are rising on the global meetings stage because they can now provide a more complete package for planners at more affordable rates. Many midsize cities are no longer satisfied to be perceived as “second-tier’ destinations. The result? Between the world’s big cities with their unrivaled infrastructure, experience and mature support services and the rise of the mid-sized cities, planners have more choice and more scope than ever. Destinations featured: Aberdeen (Scotland), Albuquerque, Bristol, Calgary (Canada), Chattanooga, Cleveland, Holland, Monterey, Nashville, Newcastle, Portland, Raleigh, Stuttgart (Germany), Victoria (Canada), and many more.
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Skift Report: The Rise of Midsize Cities in the Meetings Industry
The United Kingdom (UK) — home to England, Scotland, Wales and Northern Ireland — is a preferred host for international meetings, conferences and events because of its economic, academic and industry sector strengths. That applies equally to the major gateway cities and the many regional cities spread across every corner of the UK, each with extensive clusters of expertise in advanced and creative industries. This sector expertise is becoming increasingly important for international conference planners and decision-makers. Today, more organizations are choosing destinations for business events based on the availability of relevant sector expertise and investment within a region.
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How UK Cities Excel at Hosting Conferences in Advanced and Creative Industries

Work With Us

Skift Cities enables destinations, venues, and brands to showcase their unique value proposition to the world through:

Research Reports
In-depth reporting, surveys and analysis synthesized into an under-30-minute read report filled with fresh ideas and actionable insights.
Content Series
From quick hit articles featuring subject matter experts to deep-dive documentaries and explainer videos.
Strategy Sessions and Workshops
Customized learning sessions to uncover global destination trends and best practices in how to position your cities’ best attributes.
Distribution to Skift’s Audience
Reach the world’s largest audience of travel industry decision makers.

Partners

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