Skift

I Don’t Get It: What’s the Point of the ‘Let’s Go There’ Ad Campaign?

I Don’t Get It: What’s the Point of the ‘Let’s Go There’ Ad Campaign?

Rafat Ali, Skift

Do we really need a vague, sepia-tinted-baritone-overloaded reminder to know we are missing normality and locked out from regular traveling?

1 week ago

Don’t Miss the Skift Global Forum Preview Roundtable on September 17 With Our Editors and Research Analysts

Don’t Miss the Skift Global Forum Preview Roundtable on September 17 With Our Editors and Research Analysts

Tom Lowry , Skift

Come take a virtual seat at the table and watch our editorial and research teams discuss (maybe even debate) all the important topics you will be hearing during the following week at Skift Global Forum. You don't want to miss all this preview banter.

1 week ago

Announcing the Skift Global Forum Opening Event: Travel’s Future Meets the Present World

Announcing the Skift Global Forum Opening Event: Travel’s Future Meets the Present World

Brian Quinn, Skift

We're excited to open the conference with IAC Chairman Barry Diller, lauded author Laurie Garrett, and remote work expert Darren Murph as we discuss the broad forces reshaping travel in 2020 and beyond.

2 weeks ago

Join Us at Skift Forum Asia as an Online Conference October 15

Join Us at Skift Forum Asia as an Online Conference October 15

Brian Quinn, Skift

Skift Forum Asia takes shape as a virtual conference this year, with speakers from across the region being interviewed over video. It will be a day jam packed with insights and strategies on how companies are adapting and where travel is headed.

3 weeks ago

The Event Industry Is Being Confronted By Its Napster Moment

The Event Industry Is Being Confronted By Its Napster Moment

Rafat Ali, Skift

All types of business events are in danger of their revenue streams of tickets, sponsorships, memberships, and other types of fees being eroded. This is happening as the world gets used to digital formats and alternatives emerge to physical networking, matchmaking, and other tasks we get out of these events. The threat sounds familiar?

3 weeks ago

Our Columnist Flew to Dubai — This Is What He Learned About a Reopening

Our Columnist Flew to Dubai — This Is What He Learned About a Reopening

Colin Nagy, Skift

Dubai is offering a master class on safety, operational protocols, and reopening to the world. Other countries, including the U.S., need to take note. 

1 month ago

The Hotel as Cultural Diplomacy: More Important Than Ever Going Forward

The Hotel as Cultural Diplomacy: More Important Than Ever Going Forward

Colin Nagy, Skift

Cultural diplomacy is often found in museums and cultural initiatives. It is seldom found in hotels. The Royal Mansour in Marrakech was a statement of intent from the king to show the best of the country's craft and service. The result is impactful, especially in these times — perhaps more so than other means of country branding.

2 months ago

How We Retooled Skift Global Forum for a Changed Travel World

How We Retooled Skift Global Forum for a Changed Travel World

Brian Quinn, Skift

This September, Skift Global Forum 2020 will present the frank, transparent ideas the industry needs as it faces its greatest crisis. As an online global conference, Skift editors will lead in-depth conversations with leaders as they work to rebuild the industry.

2 months ago

This Stationary Life …

This Stationary Life …

Rafat Ali, Skift

We have always assumed constant movement is better. I am questioning that now, in an extended lockdown world ...

2 months ago

Imagining Travel in the Year Ahead: Skift’s 8th Anniversary Edition

Imagining Travel in the Year Ahead: Skift’s 8th Anniversary Edition

Skift

We may have asked our reporters and editors to do the impossible task for this year's Skift anniversary. Tell us what travel will look like when we celebrate our 9th year in 2021. What you will read, of course, is the most accurate snapshot yet of where we could be next year.

2 months ago

A Pandemic Tip for Hotel Brands: Treat Your Workers the Way You Treat Guests

A Pandemic Tip for Hotel Brands: Treat Your Workers the Way You Treat Guests

Colin Nagy, Skift

If your consumer-facing experience is cutting edge Mac, but your back end is a dusty PC, you have a problem. Now more than ever as workers return to the job, hospitality brands need to ensure that the experiences, both physical and digital, that employees have are as strong as the consumer experience.

2 months ago

Announcing Skift Global Forum 2020 as an Online Conference

Announcing Skift Global Forum 2020 as an Online Conference

Brian Quinn, Skift

Skift Global Forum 2020 will truly live up to its promise of being global — and affordable — as an online conference, discussing and deciphering the recovery of our industry in 2021 and beyond.

2 months ago