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Travel Advisor Innovation Report

Business Travel

Travel Advisors Tap Into Lucrative Destination Weddings Driven by Immigrants

South Asian destination weddings, which involve large groups and multi-night stays, are big business for a growing number of resorts and travel advisors. Succeeding in the niche requires a marriage of cultural knowledge and logistical skill.

Business Travel

Travel Advisors Resist Rivals’ Direct-Booking Efforts

As one travel advisor told us about the Costco and state tax proposal flaps: “The little guys can fight back.”

Travel Advisors Resist Rivals’ Direct-Booking Efforts

Business Travel

Travel Advisors Can Be Part of Overtourism Solutions

Overtourism is becoming a bigger problem for popular destinations, having a negative impact on local communities as well as on the visitor experience. Travel advisors can help the situation by suggesting alternatives to crowded places and times to take trips.

Business Travel

Travel Advisors Think Mexico Is Hurting Its Own Tourism Prospects

The announced closures of the Mexico Tourism Board offices make little sense to travel advisors who sell the destination. Already challenged to convince some clients about the destination's safety, they say the timing couldn't be worse.

Business Travel

Travel Advisors May Benefit as Virgin Voyages Bundles Amenities Into Premium Prices

Virgin Voyage's decision to charge high fares that include gratuities, premium dining, and other onboard features means higher earning potential for travel advisors. That's because advisors often lose out when cruise lines offer cheap fares, and then make up for it with onboard, non-commissionable charges.

Travel Advisors May Benefit as Virgin Voyages Bundles Amenities Into Premium Prices

Business Travel

When Travel Advisors Sell to Their Peers

Consumer research indicates that Baby Boomers are not only the highest-spending travel demographic, but the one most likely to place trust in a travel advisor. This is illustrated by the success of The Roaming Boomers, an agency that derives almost all of its business from the Woodstock generation.

When Travel Advisors Sell to Their Peers

Business Travel

Travel Advisors Put the Thrill Back Into Vacation Planning

A growing number of travel advisors are offering mystery vacations, created by keeping trip details a secret from clients until the departure date. It puts the surprise element back in travel, which is something often lost these days, but the challenges for advisors are many.

Travel Advisors Put the Thrill Back Into Vacation Planning

Business Travel

Travel Advisor Innovation Report: U.S. Black-Owned Agencies Specialize in Africa Tourism

Several black-owned travel agencies in the U.S. will be sending clients on tours of Ghana this year to mark the Year of Return. African travel has been a pillar of their businesses for years, even before genealogical travel became a thing.

Travel Advisor Innovation Report: U.S. Black-Owned Agencies Specialize in Africa Tourism

Business Travel

Travel Advisor Innovation Report: How to Tap Into the Multicultural Travel Market

Travel advisors need to be tech-savvy and sensitive to the needs of ethnic travelers, who tend to travel with extended family, some of whom may not be fluent in English.

Travel Advisor Innovation Report: How to Tap Into the Multicultural Travel Market

Business Travel

Travel Advisor Innovation Report: Egypt Bookings on Upswing

After years of dormancy, tourism to Egypt is coming back strong. Tour operators are expanding their products and departure dates, while travel advisors are seeing renewed interest among clients to visit what is for many a bucket-list destination.