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Travel Advisor Innovation Report

Business Travel

Incentive Travel Yields New Opportunities for Leisure Advisors

While incentive travel is most often handled by travel management companies, it can also be a good fit for leisure travel advisors, especially those accustomed to working with high-end clients and those who make good use of outsourcing. While there are major differences between incentive and leisure travel, some of the same principles apply.

Incentive Travel Yields New Opportunities for Leisure Advisors

Business Travel

Navigating Cruise Sales Is Sink or Swim for Travel Advisors

With more cruise choices than ever before, there are plenty of opportunities for travel advisors to boost earnings from cruise sales. Doing so, however, means taking a proactive approach to education and customer service.

Navigating Cruise Sales Is Sink or Swim for Travel Advisors

Business Travel

Travel Advisors Mull the Implications of Potential Hawaii Short-Term Rental Crackdown

A proliferation of Hawaii short-term rentals, which are exacerbating an already expensive and tight housing market, is sparking heavy debate in a state where tourism is the main economic driver. While such accommodations are needed to handle rising visitor numbers, some say it's time to get them under control and look at the consequences of unchecked tourism growth.

Travel Advisors Mull the Implications of Potential Hawaii Short-Term Rental Crackdown

Business Travel

Travel Advisor Resources After Sri Lanka Attacks: Reducing Client Risk

The recent terrorist attacks in Sri Lanka underscore the need for addressing traveler safety. While mitigating risk does not come with the same obligations for leisure travel advisors as it does for those on the corporate side, there are still steps they can take to protect clients.

Business Travel

Travel Advisor Training Enters a New Phase in Its Evolution

Training for travel advisors has become a big priority for consortiums and host travel agencies, particularly as more people enter the industry from previous careers. There seems to be a shift from mostly educating new agents about destinations to including sessions on sales strategies and marketing.

Travel Advisor Training Enters a New Phase in Its Evolution

Business Travel

Travel Advisors Will Lobby Sometimes-Clueless Politicians

Contributions to the American Society of Travel Advisors’ political action committee are up this year, indicating growing awareness of the value of political advocacy. Making politicians aware of the particular needs of travel agencies — something many have little understanding of — is crucial.

Travel Advisors Will Lobby Sometimes-Clueless Politicians

Business Travel

Travel Advisors Roll With the Changing Behavior of the Super Rich

Travel advisors serving the top end of the market these days are seeing an influx of clients with newly made fortunes eager to spend some of it on dream vacations. Satisfying their demands takes ingenuity and is redefining the nature of luxury travel.

Business Travel

Travel Advisors With LGBTQ Clients Need to Know Local Norms

LGBTQ consumers are a particularly well-traveled and high-spending business source for travel advisors. Serving them requires knowledge and sensitivity about their preferences, as well as the legal and cultural landscape in various destinations.

Business Travel

Southwest’s Low Airfares to Hawaii Coupled With Soaring Hotel Rates Could Squeeze Vacationers

As Southwest Airlines ramps up its highly anticipated Hawaii service, fares from the mainland and between the islands are expected to become more competitive and encourage more tourism. The question is whether Hawaii’s infrastructure, which is already impacted by high room rates and occupancies, can handle it.

Southwest’s Low Airfares to Hawaii Coupled With Soaring Hotel Rates Could Squeeze Vacationers

Business Travel

Travel Advisors Tap Into Lucrative Destination Weddings Driven by Immigrants

South Asian destination weddings, which involve large groups and multi-night stays, are big business for a growing number of resorts and travel advisors. Succeeding in the niche requires a marriage of cultural knowledge and logistical skill.