Skift Global Forum 2021 Archives

Tourism

Skift Global Forum Preview: Africa Tourism Leader Sees Big Opportunity Ahead to Diversify

The gloom-and-doom narrative that mainstream news loves to associate with Africa is no reflection on its tourism future — if its travel industry seizes the chance to innovate post pandemic.

Lebawit Lily Girma, Skift | 2 years ago

Tourism

Skift Global Forum Preview: Global Strategist Parag Khanna Spots the Forces Uprooting Travel

It's hip now to be bearish on international travel's long-term trajectory. But Parag Khanna has fascinating insights into why the travel industry is central to a new, more mobile phase of history.

Sean O'Neill, Skift | 2 years ago

Online Travel

Skift Global Forum Preview: Expedia CEO Sees Airbnb as ‘One-Dimensional’

Peter Kern is correct that Expedia Group currently offers broader travel services than do Airbnb and Booking Holdings, but whether Expedia can gain ground on its rivals and can execute on its strategy are entirely different questions.

Dennis Schaal, Skift | 2 years ago

Coronavirus

Skift Global Forum Preview: Accor CEO on Future Hotels Being More Than Places to Sleep

Accor has plenty of opportunities to transform itself into more of a lifestyle brand, but every one of its competitors is playing this strategy to some degree. Finding a way to stand out is easier said than done.

Cameron Sperance, Skift | 2 years ago

Tourism

Skift Global Forum Preview: How Florida Tourism Is Winning the Race to Recovery

For Visit Florida, the pandemic was a golden opportunity to boost its domestic market share while competitors remained restricted. And it worked — Florida's visitor numbers are on track for a record breaking year.

Lebawit Lily Girma, Skift | 2 years ago