Skift Global Forum 2020 Archives

Hotels

Loyalty Programs Need to Get Aspirational When Travelers Are Stuck at Home

Airlines built loyalty programs around spend thresholds rather than miles traveled in recent years. The pandemic may catapult airline and hotel loyalty programs into becoming less transactional and more experiential and creative.

Dennis Schaal, Skift | 3 years ago

Business Travel

Tourism Destinations Grapple With a World of Marketing Turned On Its Head

Digital nomads are welcome in Bermuda and San Diego. In a further reflection of how tourism marketing has changed, Singapore, too, is shifting gears and targeting locals, many of whom only think attractions in the city-state are only for the rich and privileged.

Dennis Schaal, Skift | 3 years ago

Airlines

Delta CEO’s Optimistic View Is Covid-19 Will Be a ‘Two-Year Journey’

Under Ed Bastian, Delta Air Lines has taken a prudent approach to managing through this pandemic. The airline is not expecting a recovery for about two years.

Brian Sumers, Skift | 3 years ago

Airlines

Skift Global Forum Preview: JetBlue Looks for New Opportunities Beyond the Northeast and Florida

Many U.S. airlines will change after the pandemic. But JetBlue may alter its strategy even more than most. Expect JetBlue to continue to use this crisis to gain more of a nationwide footprint.

Brian Sumers, Skift | 3 years ago

Business Travel

Skift Global Forum Preview: Picturing a Corporate Travel Rebound — Smaller, More Efficient

The industry’s had time to reflect: what's the real value of a business trip? Join us to hear some answers.

Matthew Parsons, Skift | 3 years ago

Tourism

Skift Global Forum Preview: Reverting to Normal Shouldn’t Be Tourism’s Goal

There may be some optimists who believe tourism will bounce back to where it was pre-pandemic, but that ignores the reality that tourism shouldn't return to where it once was.

Rosie Spinks, Skift | 3 years ago