Page 2

Skift Forum Europe 2019

Hotels

Skift Forum Europe Preview: Airbnb’s Jeroen Merchiers on the Battle With Booking

You won't want to miss what Merchiers has to say about the battle for online travel dominance, as well as Airbnb's growth plans for Europe, the Middle East, and Africa this week at Skift Forum Europe.

Skift Forum Europe Preview: Airbnb’s Jeroen Merchiers on the Battle With Booking

Hotels

Skift Forum Europe Preview: Melia’s COO on Achieving Global Scale

In the tier below the big six hotel companies are a raft of others, jostling for position. Melia Hotels is one of the biggest players in Europe and it will be interesting to hear how it differentiates itself from the competition.

Skift Forum Europe Preview: Melia’s COO on Achieving Global Scale

Online Travel

Booking CMO Adds Apartments to Complex Marketing Mix

Booking.com has a test-and-learn culture, and chief marketing officer Pepijn Rijvers will be doing plenty of that over the next few years as he tries to sort out the complexities of marketing a widely diverse set of accommodation types. Ask anyone, though: It's a great problem to have.

Booking CMO Adds Apartments to Complex Marketing Mix

Hotels

Skift Forum Europe Preview: AccorHotels CEO on the Importance of Reaching Non-Travelers

He's never shy, so you won't want to miss what Bazin has to say about the hospitality and travel industry at Skift Forum Europe in Berlin, especially since he's not afraid to speak his mind.

Skift Forum Europe Preview: AccorHotels CEO on the Importance of Reaching Non-Travelers

Online Travel

Skift Forum Europe Preview: Google’s Rob Torres on Travel Marketing Relevance

Is Google on the road toward becoming an online travel agency? Color us skeptical on that one. How will voice-based search change the game? Google's Rob Torres will certainly express his views on these topics at Skift Forum Europe.

Skift Forum Europe Preview: Google’s Rob Torres on Travel Marketing Relevance

Hotels

Skift Forum Europe Preview: How Club Med Is Reimagining the All-Inclusive Resort

Since 2004, Club Med has tried to change the perception of all-inclusive resorts. Part of this is a move upmarket but it has also meant targeting new nationalities and destinations.

Skift Forum Europe Preview: How Club Med Is Reimagining the All-Inclusive Resort

Airlines

Skift Forum Europe Preview: Ryanair CMO On Being More Customer-Friendly

There's no doubt Ryanair is a more customer-friendly airline than a few years ago. But its pilot shortage problem last year was a major problem, and it undoubtedly hurt its reputation.

Skift Forum Europe Preview: Ryanair CMO On Being More Customer-Friendly

Online Travel

Skift Forum Europe Preview: Amadeus Is Revving Up Its Startup Involvement

Travel startups face long odds, but the lucky ones have a champion in Suzanna Chiu, who has spearheaded an array of programs at travel technology giant Amadeus that have been helping startups thrive. The industry needs more folks like her.

Skift Forum Europe Preview: Amadeus Is Revving Up Its Startup Involvement

Online Travel

Skift Forum Europe Preview: Hotelbeds CEO on Becoming No. 1 in Bedbanks Sector

Business-to-business platforms are largely invisible to the traveling public but they have a big role to play behind the scenes. Hotelbeds Group sees an opportunity to consolidate within the sector.

Skift Forum Europe Preview: Hotelbeds CEO on Becoming No. 1 in Bedbanks Sector

Tourism

Skift Forum Europe Preview: How Tourism Transformed Iceland’s Economy

In some parts of Iceland, odds are you're more likely to meet a tourist than you are a local. The country doesn't want to lose its cool, progressive, and beautiful Nordic edge that's fueling demand. That's why it's successfully worked to promote its offseason and use humor and relatable language in its marketing campaigns.

Skift Forum Europe Preview: How Tourism Transformed Iceland’s Economy