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New Luxury

Airlines

Who Is Next on the Flight-Shaming Agenda?

Greta Thunberg's climate activism is a thing of beauty. The fact that a teenager from the small country of Sweden can have such a powerful impact on world opinion is inspiring. But another Swedish environmental sensation, known as flygskam (flight shaming), might need a bit of tinkering.

Luxury

Luxury Can No Longer Exist Without Considering the Locals

Costa Rica is one of the few countries that considers social progress as a key metric of tourism industry success. That's why tourism industry entities, including luxury hotels, are encouraged to train and hire locals. Opportunities create a wealth ripple effect.

Luxury Can No Longer Exist Without Considering the Locals

Business Travel

Dear Travel Marketer, Intention Matters More Than Experience

Experience is passé. Today's top luxury marketers have moved on to a new way of looking at the customer journey. It's now about intention. High-end brands that can align their own intentions — beyond making a profit — with those of their customers have the potential to foster true-blue relationships.

Dear Travel Marketer, Intention Matters More Than Experience

Luxury

How Boutique Hotel Brands Build an Opening Buzz

Luxury lifestyle brands are popping up all over the place. In order to distinguish themselves against more traditional competitors, the new kids on the block are taking great pains to integrate themselves into their neighborhoods. One strategy is inviting neighbors to play a role in grand openings.

How Boutique Hotel Brands Build an Opening Buzz

Luxury

High-End Hotels Lean Into Role as Curators of Niche Brands

At Skift New Luxury, we frequently write about cross-branding efforts between high-end brands. Hotels are especially well-positioned to provide a showcase for niche products and deepen the relationship with their guests in the process.

High-End Hotels Lean Into Role as Curators of Niche Brands

Business Travel

The Gentrification Redux for High-End Hospitality

Where some lifestyle and luxury brands fear to tread, others are happy to step in. Being an early mover has plenty of advantages, and it helps to set up your brand as different to the rest.

The Gentrification Redux for High-End Hospitality

Overtourism

Barcelona’s Recent Openings Give It a Fresh High-End Twist

Barcelona is still an incredibly popular city, but hotels need to offer something different and fresh if they are to make their mark on the hospitality landscape.

Barcelona’s Recent Openings Give It a Fresh High-End Twist

Business Travel

Can High-End Travelers Save Amsterdam From Overtourism?

One way to beat overtourism is to target higher-spending visitors. Cities can get away with fewer tourists as long as they spend more. But will that really help solve the issue?

Can High-End Travelers Save Amsterdam From Overtourism?

Business Travel

Getting the Little Things Right in High-End Travel

If you're pitching yourself as a luxury hotel, you need to make the things inside look nothing less than impeccable. A stray thread here or there could make the difference for some guests.

Getting the Little Things Right in High-End Travel

Business Travel

The Next Phase of High-End Alternative Accommodations

The concept of alternative accommodations encompasses so much. Even in the realm of high-end travelers, there are often multiple examples to choose from in the same place.

The Next Phase of High-End Alternative Accommodations