Megatrends 2018 Archives

Tourism

Travel Megatrends 2018: Latin America Will Take Nation Branding to New Extremes

Latin America’s tourist destinations have excelled at nation branding by creating vibrant and colorful content to entice travelers. In 2018, the region’s tourism offices will get more savvy with their digital marketing efforts as the visitor economy grows in importance.

Luke Bujarski , Skift | 6 years ago

Tourism

Travel Megatrends 2018: Ctrip Branches Out as Rivals Focus on Domestic Growth

The global travel industry wonders when Chinese companies and investors will play a bigger role. Restrictions on foreign investment are getting tighter. On the other hand, maybe they’re just not that into us.

Steven Schwankert, Skift | 6 years ago

Business Travel

Travel Megatrends 2018: Asian Travelers Create a Luxury Tipping Point

2018 will see greater numbers of Asian luxury travelers, but also greater challenges to meet more complex needs. As these travelers want to play in Asia, new high-end agencies are entering, while old ones are restructuring, creating new luxury divisions, or launching new luxury brands.

Raini Hamdi, Skift | 6 years ago

Tourism

Travel Megatrends 2018: Africa Must Woo Millennials at Home and Abroad

Millennial-friendly products and services are finally on the rise in South Africa’s tourist industry, and the desire for immersive experiences could see a much-needed trickle down of tourism spend.

Richard Holmes, Skift | 6 years ago

Online Travel

Travel Megatrends 2018: Back-End Travel Tech Gets a Design Renaissance

The travel industry urgently needs operational software that normal people find intuitive, flexible, and powerful. Otherwise it will lose efficient early-career workers to other sectors that have superior tools.

Sean O’Neill, Skift | 6 years ago

Online Travel

Travel Megatrends 2018: Google Travel’s Product-Led Vision Is Bearing Fruit

Little can stop Google Flights and Hotels from continuing to take market share because of Google’s speedy response time, enhanced focus on user experience, and position as a dominant search engine — except the looming threat of regulation.

Dennis Schaal, Skift | 6 years ago

Business Travel

Travel Megatrends 2018: Business Travel Startups Go Direct to Consumer

Companies have finally realized that creating happier business travelers starts with empowering them instead of ordering them around. Now the rush is on to land those road warriors as customers with the understanding that they are experienced consumers.

Andrew Sheivachman, Skift | 6 years ago

Tourism

Travel Megatrends 2018: Extreme Weather Creates Travel Upheaval

Extreme weather is the new normal. It’s changing destinations for the worse, and it’s not going to get better any time soon.

Dan Peltier, Skift | 6 years ago

Business Travel

Travel Megatrends 2018: Cities Navigate the Clash of Visitor Vs. Local

City leaders in government, tourism, and economic development are collaborating more strategically to grow their leisure and business travel sectors in alignment with the interests of their local communities and industries.

Greg Oates, Skift | 6 years ago

Online Travel

Travel Megatrends 2018: New Online Travel Agency Execs Reshape Companies

Anyone who thought the three new online travel agency leaders — Jane Sun, Glenn Fogel, and Mark Okerstrom — intended to be mere caretakers of their predecessors’ policies and legacies would have been mistaken. To a large degree, they are stepping out into new territory.

Dennis Schaal, Skift | 6 years ago