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Skift

Can Direct-Booking Campaigns End Up With Both Sides Declaring ...

Nov 2, 2016 ... Direct booking is not really a war where one side must lose. Both the large hotel chains and online travel agencies could wind up better off ...

https://skift.com/.../can-direct-booking-campaigns-end-up-with-both-sides-...

Skift

Demand for Direct Booking Tech is Booming: New Skift Research

Apr 4, 2023 ... A survey by Hotel Tech Report showed that direct booking drivers such as booking engines and direct booking tools were one of the top tech ...

https://skift.com/2023/04/04/direct-booking-tech-demand-is-booming/

Skift

Hotel Direct Booking Efforts Create Lasting Loyalty: New Report

Jan 30, 2019 ... “The return on investment that was somewhat speculative [with regard to the book direct campaigns] has borne out to be very accurate. The direct ...

https://skift.com/.../hotel-direct-booking-efforts-create-lasting-loyalty-new-r...

Skift

Expedia CEO: Marriott and Hilton's Direct Booking Moves Will Hurt ...

Mar 16, 2016 ... At an investor day in New York City March 16, Khosrowshahi said Marriott and Hilton have a choice to make and they will likely lose share in the ...

https://skift.com/.../expedia-ceo-marriott-and-hiltons-direct-booking-moves...

Skift

4 Charts Showing Millennials' Thoughts on Loyalty and Direct Booking

May 27, 2016 ... As the correlation between loyalty programs and booking direct continues growing stronger, more than 60 percent of millennial respondents said ...

https://skift.com/.../4-charts-showing-millennials-thoughts-on-loyalty-and-d...

Skift

Direct Booking Pushes Are Causing Complications for Travel ...

Dec 20, 2016 ... While direct bookings make up a minority of corporate travel transactions, the numbers of those who book direct are expected to grow, the report ...

https://skift.com/.../direct-booking-pushes-are-causing-complications-for-tr...

Skift

TravelPerk Partners With Lufthansa for Direct Booking

Jun 25, 2019 ... Barcelona-based travel management company TravelPerk is now offering all customers direct booking with Lufthansa Group Airlines through new ...

https://skift.com/.../travelperk-partners-with-lufthansa-for-direct-booking/

Skift

Lufthansa Calls Direct Booking a Success as British Airways Is ...

Mar 17, 2017 ... Skift Take. Lufthansa is investing in direct booking connectivity with corporations (and the commercial initiatives to make them happen). The ...

https://skift.com/.../lufthansa-calls-direct-booking-a-success-as-british-airwa...

Skift

American Airlines CEO Defends Direct Booking Approach

Nov 2, 2023 ... American Airlines is being accused of causing substantially higher air ticket prices for consumers with its direct booking system changes.

https://skift.com/.../american-airlines-ceo-defends-direct-selling-push-in-fac...

Skift

Hotel Direct-Booking Pushes Really Worked and Owners Were Big ...

Nov 1, 2017 ... Hotel Direct-Booking Pushes Really Worked and Owners Were Big Winners.

https://skift.com/.../hotel-direct-booking-pushes-really-worked-and-owners-...