Skift Originals

Hotels

Google tests hotel search campaign with lots of photos

This is a new, photo-led way for Google to push its own hotel business as a first option for Google users, ahead of competitors. These collections of hotel images are geared toward capturing the interest of users who are at the earliest stages of searching for a hotel.
Skift Originals

The case for bringing adventure back into adventure travel

Europe pioneered adventure travel, and now as it teeters in these recessionary times with declining tourism prospects, it needs to bring that original adventure spirit back if it wants legions of Asian and American tourists to keep coming.
Hotels

TripAdvisor advises against mobile apps for its hotel customers

TripAdvisor giveth and TripAdvisor taketh. It gives great advice to hotels, and it takes their advertising dollars. Good cop, bad cop (although not-so bad if it is driving hotel bookings) has long been known to be a very effective strategy.