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It’s an elegant and simple solution and very bright thinking by B/E Aerospace—but everyone will now want the window seat.

The advantage that Travelzoo has that other new entrants in hotel booking don't is those 24.5 million registered members/newsletter subscribers. If Travelzoo can tweak its hotel booking engine and get it going, then at least it already has an audience.

Raising awareness of a new brand offering, especially one as nuanced as an independent collection, takes time and a multi-layered approach that's critical to brand's eventual growth and success.

If ANA takes its inspiration from another Epic film franchise-airline partnership, then we might see R2-D2 and C3PO donning life jackets and pointing out exit signs for in-flight safety videos. And Ewoks..everywhere.

Outsiders aren't as impressed with the social media efforts of the tourism industry as the tourism industry is.

Starwood boasts the most progressive and design-friendly brands among its competitors; however, even that is not enough to satiate consumers' demands for independent properties that they perceive bring them closer to a local, intimate experience.

The trend for increased cabin density and the emergence of competitors with similar notions lend mild credibility to Rusk’s optimism. Mild we say.

Travel warnings signal areas with long-term chronic concerns for U.S. citizens so they're less about informing travelers and more about maintaining status updates on already controversial areas.

You want asset light? This is a light asset light strategy that helps big brands provide both an independent touch and the benefits of loyalty at the same time.

The future of hotel marketing revolves around the creation of content, event and social media ecosystems designed and managed to better engage the next-generation consumer throughout the research phase and travel journey.

Making magic gets messy from time to time.

Trying to differentiate First and Business class just got ridiculously complicated. Huzzah!