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Buzz and Emirates developed fluffy icons which communicate the care the airline gives to children and families, and with ‘Fly With Me’ monsters they have created the Pokemon of airline amenity kits.

Berlin is projected to be a hipster haven filled with young creatives and partiers; however, the majority of its tourism wealth comes from well-off travelers interested in a mix of what the city has to offer.

This week's companies are from completely opposite corners of the world, but their similar approach to branding shows the universal trends in travel marketing.

Priceline trounced Expedia in hotel room nights booked in the first quarter but Expedia is growing its still-smaller roster of hotels at a faster rate. This should continue to be a very interesting race over the next few years.

Very smart move by Uber to take control of its ability to navigate destinations without relying on others.

While free WiFi and breakfast remain the top perks for business travelers, a shift towards healthy living is spurring hotels to rethink their wellness amenities to help corporate travelers maintain their sleep and fitness routines on the road.

Comfort Inn was long overdue for a reset and any improvement will be better than where the brand was suffering in recent years.

Booking.com's focus on hotels plus TV and online advertising, which gets more guests into those hotels, is obviously paying off.

By getting visitors into the parks faster, the MyMagic+ wristbands help them spend more easily and create that lucrative Disney magic the Walt Disney Co. wants in its coffers.

Everyone wants to travel like a local but they also want to read longer recommendations of things to do which HeyLets prevents.

Restaurants, attractions and vacation rentals are just 12 percent of TripAdvisor's revenue but that number is going to get a lot bigger in the future.

No matter whether it's hype or reality, these "next" titles get cities into headlines, conversations, and Instagram feeds further fueling their recognition and desirability.