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Meetings and Events Industry News

News, interviews, and coverage of the meetings and events industry, from in-person events to hybrid events to online events.

Get even more news about the business of meetings and events at Skift Meetings.

Meetings

How Events Can Demonstrate Strong Return on Investment

Making money is important for most events, but it isn't everything. Happy attendees and successful business outcomes can help move the needle for companies, even if an event itself isn't a huge moneymaker.

How Events Can Demonstrate Strong Return on Investment

Meetings

Meeting Planners Still Struggle To Prove Return on Investment

Proving return on investment in the meetings and events space is not for the faint-hearted. It’s a difficult challenge, providing metrics for a host of areas from net revenue to attendee satisfaction. Yet planners are under growing pressure to meet the challenge.

Meeting Planners Still Struggle To Prove Return on Investment
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Selling Event Tickets on Social Media Is Here to Stay

Instagram already offers ticketing services in its app, and it seems like Snapchat is well on its way. Beyond selling tickets, though, both platforms are also jockeying to become the premier platform for augmented reality technology and content as the sector develops.

Selling Event Tickets on Social Media Is Here to Stay

Meetings

Would You Buy Your Next Event Tickets on Instagram?

Engagement with social media for planners and marketers is moving beyond hashtags and sponsored posts into a competitive marketplace for digital ticket distribution. This won't really affect associations and B2B conferences immediately, but make sure to track the trend as consumer events experiment with distribution over social networks.

Would You Buy Your Next Event Tickets on Instagram?

Meetings

Event Dining Costs and Complexity Rise in the Instagram Age

Dining has become an integral part of the travel experience in recent years while remaining somewhat secondary for many meetings and events. Events are now working to leverage quality food and beverage options without breaking the bank.

Event Dining Costs and Complexity Rise in the Instagram Age

Meetings

Planners and Hotels Wrestle With Rising Costs as Event Dining Evolves

As social media shines a spotlight on dining experiences, delegate expectations are placing pressure on food and beverage budgets. Meeting organizers don’t just have to deal with allergies and intolerances; they also have to wow attendees while keeping costs under control.

Planners and Hotels Wrestle With Rising Costs as Event Dining Evolves

Meetings

Small Events Try to Avoid the Cookie-Cutter Approach

Meeting venues are finding the value in flexibility, especially for smaller events that don't want to be stuck with one boring option. Designing a creative experience is easier when the site embraces variety.

Small Events Try to Avoid the Cookie-Cutter Approach

Meetings

Flexible Meeting Spaces Become Common as Small Events Evolve

Venues are getting smarter about designing space in a more flexible way to enable more creative events. This is a welcome change as companies and groups gravitate away from the tired old meeting concepts and toward more memorable, experiential events.

Flexible Meeting Spaces Become Common as Small Events Evolve

Meetings

C2 Refines Formula as Global Growth Beckons

Designing a conference like a festival leads to some edges and messy experiences that challenge and confuse attendees. It will be fascinating to see how the concept fares as it is exported to a diverse range of global destinations.

C2 Refines Formula as Global Growth Beckons

Meetings

CEO Interview: C2 Montreal Evolves With Global Aspirations

C2 may be past the point of reinventing itself as it looks to export its brand of experiential business conferences around the world. Yet, the tweaks it has made to its hallmark event demonstrate the work to scale its interactive festival as its popularity surges.

CEO Interview: C2 Montreal Evolves With Global Aspirations