Business of Loyalty Coverage

Delta-Latam Tie-Up Could Expand SkyTeam Reach in South America

Delta-Latam Tie-Up Could Expand SkyTeam Reach in South America

Grant Martin, Skift

The new partnership in the works between Delta and Latam may drastically affect the way that Oneworld and SkyTeam loyalists shift their business. But there's still no timeline for when any changes will happen.

11 hours ago

American and Alaska Make Further Cuts to Their Loyalty Partnership

American and Alaska Make Further Cuts to Their Loyalty Partnership

Grant Martin, Skift

The loyalty linkage between Alaska and American hasn't been particularly fluid these last few years. Now it's getting even harder to take advantage of the partnership.

1 week ago

Marriott Continues Bonvoy Push Through Tech Hiccups and Growth

Marriott Continues Bonvoy Push Through Tech Hiccups and Growth

Grant Martin, Skift

If anyone was hoping to see change on the horizon for Marriott's Bonvoy program, which has suffered its fair share of integration and IT issues, it doesn't seem to be on the road map. At Skift Global Forum in New York City, Marriott's chief financial officer practically doubled down on its future.

3 weeks ago

United Increases Its Loyalty Dominance at Denver

United Increases Its Loyalty Dominance at Denver

Grant Martin, Skift

It's getting even harder to not be loyal to United Airlines if you are a frequent traveler in Denver.

4 weeks ago

Audi’s Silvercar Launches Loyalty Program to Help Compete With Legacy Rivals

Audi’s Silvercar Launches Loyalty Program to Help Compete With Legacy Rivals

Grant Martin, Skift

Premium Rewards isn't going to change the world as a loyalty program, but it is going to entice business from a new set of travelers. And that might be exactly what Silvercar needs right now.

1 month ago

How Avianca Brasil’s Exit From Star Alliance Will Affect South America

How Avianca Brasil’s Exit From Star Alliance Will Affect South America

Grant Martin, Skift

Avianca Brasil, the smaller regional cousin of Avianca Colombia, will leave the alliance on September 1. While some regional passengers may notice the lapse in service deeper in Brazil, most international travelers to the country won't notice the vacuum.

2 months ago

Why Marriott’s New Dynamic Pricing May Not Leave Bonvoy Members Joyous

Why Marriott’s New Dynamic Pricing May Not Leave Bonvoy Members Joyous

Grant Martin, Skift

Marriott's new pricing structure will help it better control inventory during high and low seasons — but as a result, some travelers may find it harder to find deals on their favorite vacation properties.

2 months ago

Marriott to Introduce Dynamic Pricing for Bonvoy Award Bookings

Marriott to Introduce Dynamic Pricing for Bonvoy Award Bookings

Grant Martin, Skift

Marriott's new dynamic pricing will make award nights more expensive for those who can only travel during peak season. Those with some flexibility in their schedules, however, may be in for a treat.

2 months ago

United Partners With Clear to Give Elite Frequent Flyers Discounted Screening

United Partners With Clear to Give Elite Frequent Flyers Discounted Screening

Grant Martin, Skift

This partnership is good news for United's most frequent customers. But will the deal between Clear and United enable the tech company to get a leg up on TSA PreCheck's dominance?

2 months ago

Hilton Sees Loyalty Surge From Higher Traveler Engagement

Hilton Sees Loyalty Surge From Higher Traveler Engagement

Grant Martin, Skift

New tools geared for driving engagement at Hilton have created strong growth in its loyalty program. But does Marriott also get part of the credit?

3 months ago

British Airways Tests Award Seats Without Hefty Taxes

British Airways Tests Award Seats Without Hefty Taxes

Grant Martin, Skift

Could the end of the era of high award taxes and fees at British Airways be nigh? A new trial from the carrier is pushing the fees down on some award seats to only £1.

3 months ago

Delta Sees Stronger Direct Sales From Loyal Customers

Delta Sees Stronger Direct Sales From Loyal Customers

Grant Martin, Skift

Delta's strategy now appears to be driving loyalty in a different way: Instead of flying on the carrier because of SkyMiles, passengers simply want to fly on a better product.

3 months ago