State of Travel 2024
Welcome to Skift Research’s State of Travel 2024 report.
In many ways 2024 represents the start of a new era for the travel industry. We have broken through to a post-pandemic world where, for the first time in almost half a decade, there are no COVID tailwinds or headwinds to guide our industry.
The state of travel in 2024 is strong. Travel businesses are growing with healthy margins. But many questions hang over our industry. Could the global economy enter a recession? Where will Chinese travelers go next? What does the future hold for budget airlines? How will our industry adapt to a new generation of AI-powered tech tools? Understanding the challenges and opportunities facing travel today is critical.
Our State of Travel report is designed to be your reference handbook to navigating the complex world of travel in 2024. From consumer insights, to sector deep dives, and executive perspectives, we have put together 350+ insights with the hope to have a chart for almost any topic. We hope you enjoy the report.
In this report:
- 350+ insights defining the state of travel today
- Proprietary and third-party data highlighting travel industry performance
- Consumer insights, sector deep dives, and executive perspectives
- Regional overviews of travel and tourism performance, based on proprietary Skift Research data
- Discussions of the economic climate and major consumer, business, and investment trends, including the impact of AI, the return of business travel, luxury travel, sustainability, and operational constraints
- Data-driven insights on the current state of all travel sectors: airlines, hotels, short-term rentals, online travel, traditional travel agents, multi-day tour operators, tours and activities, cruise, and car rental
This report is sponsored by Allianz Partners, Amperity & Koddi.
Skift Research provides proprietary research, analysis, and premium data tools for travel industry professionals and their teams. Our team uses financial and economic analysis and proprietary survey data to support qualitative observations and travel-focused forecasts. We work with over 25 data partners from across the travel industry to provide timely insights into the performance of sectors and countries.
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