No matter what industry you’re in, customer retention reigns supreme. Taking a more customer-based advertising approach allows marketers to keep up with the evolving digital landscape. With the right mix of data and technology, travel marketers can not only attract and acquire new customers, they can retain them and even win back more customers in one seamless omnichannel strategy. Emarsys’ white paper ‘Retention Marketing Is All About The Customer’ outlines the steps to achieve this.
In this guide, marketers will gain insight into:
- The advantages of people-based advertising.
- The customer data landscape.
- The new potential of advertising.
- E-Commerce use cases.