Student travelers represent a key demographic for travel-brand growth, but only if brands commit to understanding the evolving wants and needs of this primarily youth-driven segment. In this report, we define the student traveler, frame their in-destination desires, and break out key changes already happening industry-wide to address the revenue that travel verticals stand to mine within the student-travel space.
The report examines:
- Who is the student traveler and what do they want travel brands to supply?
- How the global nature of the student traveler is evolving, and how the incorporation of technology (but also one-to-one human interaction), alternative tourism activities, and even good design can help court them.
- What brands already in the student-travel sector are up to, what they’re learning, and what all travel verticals can take from that process.
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