The travel and hospitality industry is being flooded with data. The key to harnessing it? Smart strategies to deliver a more efficient and tailored travel experience, and cultivate and keep high-value customers.

The report examines:

  • What is personalized marketing and how is it being used today?
  • What are companies doing now, across the travel sectors, to customize their user experience?
  • What is the future of big data and personalized marketing and what should companies consider before jumping on board?

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