Released April 2015: Welcome to the Europe installment of Skift’s annual State of Travel report, a series focusing on individual major global industry regions.

Featuring expert research and insights, what follows is a cross section of key data — information that frames and contextualizes the vibrant, dynamic European travel landscape. From overarching trends to the ever-increasing impact of mobile and online technology, this is the state of the travel industry in Europe in 2015.

Attention is also given to traveler demographics, to the continued influence of the Chinese outbound traveler on European brands and destinations, and to revenue-relevant sectors such as business travel, the sharing economy, and ways in which start-ups are reacting to shifting brand, passenger, and guest demands.