TUI is making greater efforts to move out of the crowded online space and focus on its travel products.
Great for both locals and visitors alike.
The way that hotel stays are booked, especially in Europe, could make it hard for digital innovations like virtual cards and mobile payments to ever really catch on in corporate travel.
To benefit from the massive wave of travelers out of China, brands must work harder to help guests navigate language, cultural and payment barriers — mobile tools are a great first step.
IBM is attempting to build a global business around its Watson cognitive computing platform, but there are significant challenges for many C-suite executives in travel and transportation to understand how to develop new strategies in the fast moving data and digital landscape.
With more people traveling abroad than ever before, travel brands are increasingly expected to provide international customers with a seamless digital experience. The ones taking the tech-first approach are winning the battle for loyalty and direct bookings.
Earned content, or user-generated content is a new key player for travel marketers. Download Olapic's free strategy guide, "How Earned Content is Transforming the Travel Industry”, to learn more about this rising marketing trend.
Last minute bookings are becoming more-and-more prominent for US travelers. Download Sojern’s 2015 Hotel Insights Report to learn more about how this trend is affecting the travel industry.
Human empathy in hospitality is rather important, so we're pretty sure investment in humans will pay off better for brands in the long run.
Amadeus has taken a more diverse marketing approach than the other travel technology giants, experimenting on different social media channels that are usually used for consumer marketing.