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Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

Sean O'Neill, Skift

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

2 months ago

Sabre’s Bottom Line Got a Lift From U.S. Tax Cuts

Sabre’s Bottom Line Got a Lift From U.S. Tax Cuts

Sean O'Neill, Skift

A year ago the U.S. changed its corporate tax law. A look at the impact on travel tech giant Sabre may show, by example, the benefits to many U.S. businesses broadly. The reform appeared to give the company added financial flexibility in 2018.

2 months ago

Traveler Sentiment Tracking Gets Spotlight With Medallia’s Intent to Go Public

Traveler Sentiment Tracking Gets Spotlight With Medallia’s Intent to Go Public

Sean O'Neill, Skift

Customer-experience software companies Medallia, which is planning to go public this year, and Qualtrics, which SAP has just acquired for $8 billion, are receiving cash injections that should rev up their services. That's significant news for travel businesses that depend heavily on positive customer sentiment but increasingly face customer survey fatigue.

2 months ago

What Is Expensify Thinking With Its Pricey Super Bowl Ad?

What Is Expensify Thinking With Its Pricey Super Bowl Ad?

Isaac Carey, Skift

Feeling pigeonholed, the expense-tracking company is betting big on the Super Bowl to break free.

3 months ago

The Inside Story of an Activist Investor’s Fight for Travelport

The Inside Story of an Activist Investor’s Fight for Travelport

Sean O'Neill, Skift

Few companies other than activist investor Elliott Management expressed a serious interest in acquiring Travelport. Elliott twice lost potential private equity partners after they reviewed Travelport's books. The deal price is underwhelming, and that's a signal that some things haven't been going the company's way.

3 months ago

Google Starts Piloting Voice Products for Airlines and Hotels

Google Starts Piloting Voice Products for Airlines and Hotels

Sean O'Neill, Skift

Google's voice-powered assistant now lets you check in for United flights. Nice. The tech giant is also working with Hyatt and other hotels on testing a translation device at front desks. The early word is that the translations need to improve.

4 months ago

The Travel Buzzwords Skift Loves to Hate

The Travel Buzzwords Skift Loves to Hate

Skift Staff, Skift

We're not mad, but we are tired of buzzwords being used by travel companies to obscure what is really going on, which tends to be either a strategic erosion of quality for consumers, or a slow process of change to become more competitive in a certain marketplace.

4 months ago

Travelport’s Proposed Buyout Deal May Not End the Drama

Travelport’s Proposed Buyout Deal May Not End the Drama

Sean O'Neill, Skift

The early consensus is that Elliott Management put together a disappointing deal for investors. We cover the case for and against the deal here. But expect larger Travelport investors to consider resisting the deal or hope that a white knight acquirer rides in with a better offer.

5 months ago

Travelport Is Being Taken Private in $4.4 Billion Deal

Travelport Is Being Taken Private in $4.4 Billion Deal

Sean O'Neill, Skift

The long-predicted buyout of public-company Travelport has happened at a premium of about twice the market capitalization of the company. Expect a spinout of the company's eNett payments division and the proverbial "cost restructuring."

5 months ago

Lufthansa Ratchets Up Pressure on Sabre Over Travel Distribution

Lufthansa Ratchets Up Pressure on Sabre Over Travel Distribution

Sean O'Neill, Skift

This year Lufthansa made a series of small moves that, when looked at together, reveal a doubling down on its multi-front strategy to pressure Amadeus, Travelport, and especially Sabre to conform more to its preferred airline distribution practices. Connect the dots, and it looks like a low-grade war.

5 months ago

Travelport Close to Being Taken Private by Activist Investor

Travelport Close to Being Taken Private by Activist Investor

Sean O'Neill, Skift

Travelport has only been on the public market for four years, but hedge fund Elliott Management believes it can engineer a leveraged buyout that will unlock more value from the company. A spin-off of payments unit eNett is a likely early goal.

5 months ago

Amadeus to Pay $3 Million to Settle an Antitrust Lawsuit in the U.S.

Amadeus to Pay $3 Million to Settle an Antitrust Lawsuit in the U.S.

Sean O'Neill, Skift

In settling this lawsuit, Amadeus doesn't admit to any wrongdoing or violations of antitrust law. Along with Travelport, Amadeus agreed to have its team engage in antitrust compliance training.

5 months ago