Digital

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Breaking news and insights about online travel booking, online travel agencies, travel startups, venture capital investments, and more essential news about digital travel.

Decoding a Viable Metric for Measuring Customer Loyalty in Travel

Decoding a Viable Metric for Measuring Customer Loyalty in Travel

Angela Silva, Skift Research

Loyal customers may love your product and service, but the goal is to get them to spread the word. Here's everything you need to know about Net Promoter Score and how to retain, grow, and convert brand advocates.

4 weeks ago

Expedia’s Payout to Its Ousted CEO Could Be Nearly $12 Million

Expedia’s Payout to Its Ousted CEO Could Be Nearly $12 Million

Seth Borko and Dennis Schaal, Skift

When you consider Mark Okerstrom's performance, which will lead to a golden parachute substantially less than what might have been, he can take a bunch of blame — but not for everything. The integration of the Vrbo acquisition was clearly messed up, as was the reorganization. Conversely, he inherited a very tough competitive environment.

4 weeks ago

Expedia’s Anxious Workers and 12 Other Top Digital Stories This Week

Expedia’s Anxious Workers and 12 Other Top Digital Stories This Week

Sarah Enelow-Snyder, Skift

This week in digital news, Expedia Group Chairman Barry Diller went to Seattle HQ to spread some optimism, plus we have the details on Sun Country's new deal with Amazon.

1 month ago

Sponsored
Travel Leaders Recount Their Most Memorable Purchases Abroad In This New Skift Interview Series

Travel Leaders Recount Their Most Memorable Purchases Abroad In This New Skift Interview Series

Visa + Skift

We asked industry leaders to reflect on the positive impacts of spending locally through their most memorable purchases while traveling.

2 months ago

Domio Raises $50 Million for Apartment-Style Hotels: Travel Startup Funding This Week

Domio Raises $50 Million for Apartment-Style Hotels: Travel Startup Funding This Week

Sean O'Neill, Skift

This week, travel startups, including TravelFlan, Beachy, HalalBooking, and GuruWalk, announced more than $63 million in funding. Most notably, Domio disclosed a $50 million Series B round, underscoring the ongoing growth in the short-term rental of apartments with hotel-style services.

1 month ago

What Barry Diller Told Anxious Expedia Workers About the Future

What Barry Diller Told Anxious Expedia Workers About the Future

Dennis Schaal, Skift

Expedia Group Chairman Barry Diller flew to Seattle to rally the troops. His message to all the employees around the world was, in essence, the sun will rise tomorrow at the travel giant. Impatient investors aren't quite as sure.

1 month ago

Europe’s Top Court Sides With Airbnb in a Major Case Brought by Hotels in France

Europe’s Top Court Sides With Airbnb in a Major Case Brought by Hotels in France

Associated Press, Associated Press

Airbnb has staked its entire model on the sometimes-tenuous idea that it's not an accommodation provider, but a digital platform. The company will be relieved to find that Europe's top court agrees.

1 month ago

The State of Middle East Outbound Travel: New Skift Research

The State of Middle East Outbound Travel: New Skift Research

Meghan Carty, Skift Research

Outbound travel from the Middle East hasn’t garnered the attention of some other outbound markets, but given the high travel expenditure and growth of the region, we think this is one that’s worth paying attention to.

1 month ago

Expedia’s Search for Its Next CEO and 11 Other Top Digital Stories This Week

Expedia’s Search for Its Next CEO and 11 Other Top Digital Stories This Week

Jasmine Ganaishlal and Spencer Lee, Skift

This week in digital, Expedia's senior executive Barry Diller has major changes to juggle going into 2020, starting with finding a new CEO. Meanwhile, in an unexpected turn, the younger generation is more likely to seek aid from travel advisors.

1 month ago

Zeus Raises $55 Million for Extended-Stay Rentals: Travel Startup Funding This Week

Zeus Raises $55 Million for Extended-Stay Rentals: Travel Startup Funding This Week

Sean O'Neill, Skift

This week, travel startups announced more than $139 million in funding for concepts including extended-stay corporate housing, short-term rental-style pop-up hotels, co-living spaces, and landing ports for flying taxis.

1 month ago

The Way Forward for Expedia May Include Selling Off Businesses

The Way Forward for Expedia May Include Selling Off Businesses

Dennis Schaal, Skift

The strategy and vision for the next stage in Expedia Group's life should include sharp departures from the status quo, but rest assured that the company line for the time being will be stability to keep the peace.

1 month ago

Asian Travelers to Go Slow and Solo in 2020, Online Searches Reveal

Asian Travelers to Go Slow and Solo in 2020, Online Searches Reveal

Raini Hamdi, Skift

Asian tourist behavior is changing, reflecting a more mindful — and responsible — traveler overall.

1 month ago